Director, Media

2 weeks ago

Atlanta, Georgia, United States The Lemon Perfect Company Full time

Description
Lemon Perfect offers a tasty lemon water with a natural flavor, no sugar, and zero artificial additives. Each bottle is packed with the goodness of half an organic lemon, making it a low-calorie drink rich in immune-boosting vitamin C. Additionally, Lemon Perfect is proud to be Plastic Neutral certified.
Lemon Perfect is a rapidly growing player in the Flavor-Enhanced Water market, known for its scalability, excitement, and innovation. The company is dedicated to transforming bottled water sustainably, providing delicious and healthy hydration for everyone, anywhere, and anytime.
The Lemon Perfect Company is based in Atlanta, GA.

Position Summary:
Lemon Perfect is searching for a dynamic individual with expertise in connected commerce and shopper media to spearhead the development and execution of media plans, precision marketing, and engaging consumers across the US. This role involves collaborating with the brand marketing, influencer, and social teams at headquarters to align media strategies with ecommerce and national sales operations. The ideal candidate will oversee media planning, buying, and data-driven consumer engagement efforts, driving overall business growth.
We are seeking someone to lead strategic planning, manage agency partnerships, and optimize investments while also contributing to influencer and partnership strategies. The candidate should have a deep understanding of CRM, set and achieve performance metrics beyond ROAS, and play a key advisory role in evaluating industry standards and retail media networks.

Lemon Perfect is in a phase of rapid expansion, so we need a self-motivated individual who thrives in a fast-paced environment. As a crucial member of our tight-knit marketing team, you will have ample opportunities to shape the brand's growth by delivering exceptional consumer experiences. If you are a creative thinker with a penchant for strategy, ambition, and drive, we want you on our team.

Requirements:

  • 5-7+ years of experience in media planning, connected commerce, and shopper media strategies, including agency management and performance measurement.
  • Background in consumer packaged goods, particularly in beverage or lifestyle brands.
  • Demonstrated expertise in key media platforms, consumer engagement, and competitive brand positioning.
  • Proven track record in developing and overseeing agency/connected commerce strategies with a substantial marketing budget.
  • Familiarity with data management, success metrics like ROI/ROAS, CRM, etc.
  • Exhibit leadership qualities, including negotiation, agility, collaboration, and problem-solving skills.
  • Excellent communication, collaboration, and interpersonal skills necessary for a team-oriented environment.
  • Bachelor's degree in marketing or related field; MBA is a plus.
  • Travel requirement: 25%.
Responsibilities:
  • Lead the development and management of media, shoppable social, and connected commerce strategies to engage consumers throughout the marketing funnel.
  • Oversee agency management processes from RFP to onboarding, including contractual matters and performance evaluation.
  • Facilitate internal and external communications, integrating strategies with social platforms and owned/earned media channels.
  • Devise shoppable media strategies for long-term growth.
  • Amplify brand content and experiences in collaboration with the brand team.
  • Engage in joint business planning with key retail and ecommerce partners.
  • Act as a subject matter expert on connected commerce and retail media investments.
  • Support HQ Marketing in national tent pole events and industry tradeshows.

Benefits:
Competitive Salary + Bonus based on experience.
Strong benefits package, including Medical, Dental, and Vision coverage.
Equity Plan Participation.
Unlimited Paid Time Off.

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