Associate Media Director

1 week ago

Doral, Florida, United States Publicis Groupe Full time
Job Description

Job Description Company Description


The role of the Operations Associate Director is to be the day-to-day steward on media issues for assigned brands, including accurate budget control and flow of media activity.

You will be required to develop and maintain a strong knowledge of their clients' business and apply their media understanding accordingly to help deliver against the clients' needs/objectives.

You will work closely with the Managers in the development and communication of all media recommendations.
Job Description


Lead the strategic development and implementation of performance-driven paid media initiatives across multiple channels to surpass client KPIs and business objectives.

Oversee the operational aspects of the paid media team, ensuring seamless execution of media plans and campaigns.
Employ data-driven insights to continuously optimize media strategies and drive strategic advancement.
Collaborate closely with clients and internal stakeholders to align paid media efforts with overarching business strategies and goals.
Manage budget allocation and resource optimization to maximize campaign effectiveness and return on investment.
Stay abreast of industry trends and emerging technologies, leveraging strategic insights to pioneer innovative approaches to paid media.
Analyze campaign performance data to optimize media strategies and maximize ROI.
Provide guidance and mentorship to junior team members to foster their professional growth
Stay informed about industry trends and emerging technologies to identify opportunities for innovation and growth.
Qualifications

  • Bachelor's degree or higher in marketing, advertising, business, marketing, or equivalent
  • 5+ years of account management experience in online advertising, direct marketing, SEM, or e-commerce; client and agency experience preferred
  • 2-4+ years of digital marketing preferred with desirable focus on search engines, display and/or social media
  • 3+ years of successful team management experience
  • Demonstrated understanding of online marketing principles
  • Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of best practices for leveraging paid social media for brand communication
  • Must possess strong leadership skills and be comfortable presenting ideas to senior client management
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
  • Strong organizational, problem-solving, and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information

All your information will be kept confidential according to EEO guidelines.

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