Digital Marketing Manager
1 week ago
Key Responsibilities:
Website Management:
- Oversee the development and maintenance of our company website to ensure optimal performance, user experience, and functionality.
- Implement strategies to improve website traffic, engagement, and conversion rates.
SEO and SEM:
- Develop and execute effective SEO and SEM strategies to increase organic traffic and enhance search engine rankings.
- Conduct keyword research, monitor performance metrics, and optimize campaigns for maximum ROI.
Google Ad Oversight:
- Manage Google Ad campaigns, including budget allocation, keyword targeting, ad creation, and performance analysis.
- Continuously optimize ads to improve clickthrough rates, conversion rates, and overall campaign effectiveness.
Apple Maps:
- Utilize Apple Maps to enhance our online presence and visibility, ensuring accurate business information and location details.
Creative Design Knowledge:
- Create visually appealing and engaging digital assets, including graphics, banners, and promotional materials.
- Analyze campaign performance and make datadriven adjustments to optimize results.
CRM Management:
- Manage customer relationship management (CRM) systems to effectively track and analyze customer interactions, preferences, and behaviors.
- Leverage CRM data to personalize marketing campaigns to create leads for sales team.
Video Creation:
- Conduct video content for marketing purposes, such as editing a prerecorded presentation or videoing a speaker and editing for placement on social media, and customer testimonials.
Social Media and LinkedIn Posting:
- Manage company social media accounts, including content creation, posting schedules, and audience engagement.
- Utilize LinkedIn for B2B marketing efforts, including lead generation, networking, and thought leadership initiatives.
Blog Writing:
- Produce highquality blog content on relevant industry topics to attract organic traffic, establish thought leadership, and foster audience engagement.
- Conduct keyword research and SEO optimization to maximize blog visibility and reach.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience (5 years) in digital marketing roles with a focus on website management, SEO/SEM, and Google Ad campaigns.
- Strong understanding of digital analytics tools (e.g., Google Analytics, SEMrush) and proficiency in data analysis.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing content.
- Experience with Word Press or a similar CMS.
- Proficiency in graphic design software (e.g., Adobe Creative Suite) and video editing tools.
- Demonstrated creativity, strategic thinking, and problemsolving abilities.
- Strong project management skills and the ability to multitask in a fastpaced environment.
- Ability to manage 3rd party partnerships.
- Experience or willingness to learn digital tools for livestream, geofencing, and other digital touch points.
- Knowledge of Google tag manager and it's interface with Google Ads and Word Press.
Benefits:
- Competitive salary package
- Health insurance
- Retirement savings plan
- Flexible work schedule
- Opportunities for professional development and growth
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