Commercial Director

2 weeks ago


Coronado, California, United States Hilton Full time
Commercial Director - Hotel Del Coronado

Hotel Del - Commercial Director


Hilton is one of the largest and fastest growing hospitality companies in the world, with more than 5,100 properties with more than 838,000 rooms in 103 countries and territories.

In the nearly 100 years since our founding, we have defined the hospitality industry and established a portfolio of 14 world-class brands, including our flagship Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world.

We have more than 69 million members in our award-winning customer loyalty program, Hilton Honors.

The Commercial Director with

Hotel Del Coronado
is fully accountable for all hotel topline revenue performance including rooms, local and group catering.

This role is accountable for achieving all sales targets including but not limited to budget, forecast and market share achievement.

The role is directly responsible and charged with design and deployment of longer-term sales vision targeting incremental revenue outcomes and longer-term success.

The role is based upon driving topline revenue performance, total asset profitability strategy and execution will be key to the success of this role's performance.


What will I be doing?
As the

Hotel del Coronado

emerges from its $400M renovation and re-positioning, this role is fully accountable for all hotel topline revenue performance including rooms, local and group catering.

Direct reports include leaders of Sales, Catering, Revenue Management and Marketing disciplines. Internal partnership with leaders of other revenue generating departments will be critical for this role.


The role is accountable for achieving all sales targets including but not limited to budget, forecast and market share achievement.


Concurrently, the role is directly responsible and charged with design and deployment of longer-term sales vision targeting incremental revenue outcomes and longer-term success.

Business processes should be designed to impact all revenue streams.

Key deliverables for this role are to move the business analytics, processes, including cadence of activities to a "predictive and prescriptive" approach to drive performance.

The role is based upon driving topline revenue performance, total asset profitability strategy and execution will be key to the success of this role's performance.


This includes, but is not limited to, development and communication of sales strategies and standards through a structured sales cadence and analysis of company revenue performance against established goals.


More specifically, you will:
In this role, you should possess strong leadership, strategic vision, communication, and networking skills. You will facilitate the delivery of the hotel(s) Sales Operating Model.

Key responsibilities include:

  • In partnership with the AVP/Regional Sales Director, and General Manager, design the annual and multi-year strategic intentions, sales strategy and performance targets to present to key business partners and ownership groups.
  • Sales and revenue performance management process designed to continually define and reoptimize expectations within the defined performance windows (shortterm, midterm, longterm).
  • Influence positive change by creating space for an innovative culture that thrives on continuous improvement throughout all levels of the resort, creating a feeling of belonging.
  • Lead weekly, monthly, and quarterly Sales Model Optimization Process for the hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies.
  • Lead annual sales cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semiannual basis.
  • Maintain deep understanding of current affairs, industry trends, future platforms, and competitive threats, actively design strategies to counter the potential negative impact, develop strategies to benefit from potential positive impacts, and memorialize results.
  • Lead crossfunctional work stream teams of sales leaders to ensure transparency, relevance, and timeliness in articulating sales performance targets, and potential gaps or upside (strengths & weaknesses).
  • Directly accountable for setting the strategy and delivery of all sales revenues which today includes: rooms, local and group catering.
  • Create a robust people culture built on engagement and trust that supports the effective business execution needed to keep pace with the industries evolving environment
  • Ensure business review guidelines (current to + 5 years) and group pricing & rate quotation strategies are in place to maximize all pricing components of sales and catering opportunities which will achieve positive group market share.
  • Support hotel's market level marketing and public relations activities.
  • Establish optimal mix, review and validate revenue forecasts to improve accuracy while developing strategies for differ

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