Manager, Demand Generation Marketing Manager

2 weeks ago

Maryland, United States Blackbaud Full time

About the role:

We are looking for a strategic, commercially minded, data-driven Demand Generation Marketing leader who will be responsible for defining and delivering marketing initiatives that generate new top-of-funnel pipeline and expand on existing opportunities within target accounts. This role is responsible for driving key performance metrics, including pipeline generation and funnel conversion rates to meeting and opportunity; as well as engagement driven by lower-funnel ABM campaigns. This individual collaborates with senior marketing and sales leadership to recommend tactical targets to achieve results. They lead decision-making for annual, bi-annual, and quarterly planning for their respective business line that will impact strategy, performance, and resource allocation.

What you'll be doing:

Lead the development and execution of the demand generation strategy and ABM plans aligned to the goals of designated Enterprise business segment. Manage Demand Generation team members across various marketing disciplines and guide the team toward specified goals. Develop and implement personalized, targeted multi-channel ABM campaigns that support individual accounts throughout the mid and lower sales funnel Ensure timely lead and contact follow up and establish campaign feedback loop with Sales team members. Collaborate with product marketing and revenue leaders to define winning go-to-market messaging and positioning for each business segment, including product launches Recommend new and innovative marketing tactics, partnerships, and technologies to serve in attaining the goals of the business segment Oversee the development and performance of plans and tactics that drive brand awareness, generate qualified leads, and accelerate inbound requests, resulting in revenue. Lead a team to define metrics of success (channel, campaign, etc.) and report to marketing and revenue leadership, compiling ad hoc recommendations that support current and future needs Measure Forecast, measure, analyze, and report on the impact of demand generation and ABM tactics and provide data to marketing leadership on the return on investment (ROI) of individual marketing campaigns on pipeline, bookings, and sales cycle length. Collaborate with Content Marketing team and SMEs to create and align content and campaigns with the buyer's journey and EVERFI offerings. Support senior Marketing leadership with budget allocation and tracking Identify process improvements, outline recommendations, and coordinate with necessary stakeholder to get buy-in and promote change, both within the business segment and within marketing or operations

Skills, Experience, and Qualifications

Minimum of 8 years of demand generation or account-based marketing Deep understanding of digital marketing channels, including paid advertising, lifecycle marketing, and social media, with hands-on experience in ABM campaign planning, execution, and optimization. Experience operating in a lead generation and funnel management process, generating pipeline and revenue Experience developing highly personalized marketing campaigns Effectively communicate campaign metrics and identify areas of opportunity or improvement Proficiency with marketing technologies including but not limited to, marketing automation & analytics (Marketo, Salesforce, Adobe Analytics, Qlik), Key intent & ABM tools (Demandbase, Agent3, etc.), social media (LinkedIn, Facebook, etc.) Curiosity to innovate, test, and make recommendations Ability to travel up to 10% of the time

Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today

  • General Manager

    2 weeks ago

    Maryland Heights, United States StepStone Hospitality Full time

    Are you ready to take your career to new heights? StepStone Hospitality, a leading hospitality management company, is seeking a talented individual to join our team as a General Manager for the Homewood Suites by Hilton St. Louis Riverport-Airport West, Maryland Heights hotel. Located off I-70, within walking distance of Hollywood Casino...

  • General Manager

    2 weeks ago

    Maryland Heights, United States StepStone Hospitality Full time

    Are you ready to take your career to new heights? StepStone Hospitality, a leading hospitality management company, is seeking a talented individual to join our team as a General Manager for the Homewood Suites by Hilton St. Louis Riverport-Airport West, Maryland Heights hotel. Located off I-70, within walking distance of Hollywood Casino...

  • Marketing Manager

    3 weeks ago

    Maryland Heights, United States Nu-Calgon Full time

    Job DescriptionJob DescriptionJoin the dynamic team at Nu-Calgon, a thriving medium-sized specialty chemical company based in the Westport area of St. Louis, Missouri. We're the foremost supplier of air conditioning and refrigeration chemicals to wholesale distribution channels, and we're expanding our team with a full-time Associate Marketing...

  • Marketing Operations Manager

    3 days ago

    Maryland Line, United States T Rowe Price Group, Inc Full time

    Requisition Number: 72098 Position Title:External Description: Role Summary Conducts a broad range of compliance marketing operations activities to ensure the accurate, timely, and compliant production, fulfillment, and distribution of digital and print marketing and investment materials. Serves as an internal project manager for mid- to large-scale...

  • Sr. Trade Marketing Manager

    4 weeks ago

    Maryland Line, United States McCormick & Co Inc Full time

    You may know McCormick as a leader in herbs, spices, seasonings, and condiments - and we're only getting started. At McCormick, we're always looking for new people to bring their unique flavor to our team. McCormick employees - all 14,000 of us across the world - are what makes this company a great place to work. We are looking to hire a Sr. Sales...

  • Associate Marketing Manager

    2 weeks ago

    Maryland Heights, Missouri, United States Nu-Calgon Full time

    Job Description Job Description Join the dynamic team at Nu-Calgon, a thriving medium-sized specialty chemical company based in the Westport area of St. Louis, Missouri. We're the foremost supplier of air conditioning and refrigeration chemicals to wholesale distribution channels, and we're expanding our team with a full-time Associate Marketing Manager.As...

  • Associate Marketing Manager

    1 month ago

    Maryland Heights, United States Nu-Calgon Full time

    Job DescriptionJob DescriptionJoin the dynamic team at Nu-Calgon, a thriving medium-sized specialty chemical company based in the Westport area of St. Louis, Missouri. We're the foremost supplier of air conditioning and refrigeration chemicals to wholesale distribution channels, and we're expanding our team with a full-time Associate Marketing...

  • PPC/Search Engine Marketing Manager

    1 month ago

    Maryland, United States Driven Media Group Full time

    311 International Circle, Suite 120, Hunt Valley, Maryland, 21030, United States Remote Work Policy Our current remote work policy is - Mondays & Tuesdays: In Office Wednesdays, Thursdays, & Fridays: Work from Anywhere Our Hunt Valley office is always open for anyone to work from every day of the week, but you're welcome to work from anywhere on Wednesdays,...

  • Manager Designate

    1 month ago

    Maryland Heights, United States Papa Johns Full time $17 - $18

    THIS IS A CORPORATE POSITIONJob Summary:The Manager Designate works at the direction and under the supervision of the General Manager to ensure compliance with the Company’s product and customer service standards.  This is accomplished by being a team-oriented leader, making quality decisions, and instilling pride and accountability in team members. ...

  • General Manager

    1 month ago

    Maryland Heights, United States First Onsite - US Full time

    Job DescriptionJob DescriptionA DAY IN THE LIFE AS A GENERAL MANAGERAs a General Manager, your time will be spent providing leadership for your teams. You are responsible for overall office sales, growth, and profitability. We are aggressive in our goals, and we will challenge you to perform at the highest levels. You will focus on effective communication,...

  • Director, Marketing and Communications

    2 weeks ago

    Maryland City, Maryland, United States Capitol Technology University Full time

    Salary Range:$85,000.00 To 85,000.00 AnnuallyPOSITION SUMMARY:Reporting to the Senior Vice President of Enrollment Management and Marketing, the Director of Marketing and Communications is a member of the University communications team. The Director should be able to work independently and collaboratively to create branded digital and print materials that...

  • Sr Real Estate Project Manager

    2 weeks ago

    Baltimore, Maryland, United States Constellation Energy Generation, LLC. Full time

    Overview:COMPANY OVERVIEWAs the nation's largest producer of clean, carbon-free energy, Constellation is a company purposely-built to meet the challenges of the climate crisis. Constellation has been the leader in clean energy production for more than a decade and we are growing our company and capabilities. Now, we're accelerating, speeding our low-carbon...

  • Restaurant General Manager

    1 month ago

    Maryland Heights, United States Taco Bell Full time

    Restaurant General Manager Maryland Heights, MO We're looking for friendly and welcoming individuals who enjoy providing pleasant and courteous service to our guests! It never gets dull here...we Live Más! Our team have a passion for everything Taco Bell! Do you want to share in that passion? Do you have what it takes to Live Más? Come join our team! As...

  • Senior Technical Program Manager

    1 month ago

    Maryland, United States Groq, Inc. Full time

    At Groq. We believe in an AI economy powered by human agency. We envision a world where AI is accessible to all, a world that demands processing power that is better, faster, and more affordable than is available today. AI applications are currently constrained by the limitations of the Graphics Processing Unit (GPU), a technology originally developed for...

  • Assistant General Manager

    2 weeks ago

    Maryland City, Maryland, United States Wawa Full time

    Job DescriptionThe Assistant General Manager (AGM) is responsible for leading the day-to-day operations of the store in the absence of the General Manager and to otherwise support the General Manager in all facets of running the store. The AGM will review business results, including profitability, and plan for continued improvement. The AGM supports the...

  • Assistant General Manager

    2 weeks ago

    College Park, Maryland, United States Bowlero Full time

    Overview:Conpensation Range - $70,000 to $75,000 yrOVERVIEWImagine your ideal job. Now add bowling, arcade games, amazing parties, and the kind of food most people dream about at their desks. This isn't any ordinary workplace; it's the beginning of a bowled new career as an Assistant General Manager with Bowlero Corp. The Assistant General Manager role is...

  • Marketing Specialist

    2 weeks ago

    Columbia, Maryland, United States ARCO a Family of Construction Companies Full time

    ABOUT YOU:Are you creative and detail oriented? Are you passionate about marketing and are looking to make an instant impact on our business? If the answer is, "Yes" then we have an opportunity that will impress you. Who are we? We are ARCO, The Design/Build Experts.We are looking for a highly motivated Marketing Specialist to join our team in Columbia,...

  • Senior Account Manager

    2 weeks ago

    Maryland, United States NETSCOUT Full time

    Position Summary: The Senior Account Manager is responsible for achieving sales quota in assigned territory through direct sales to Service Provider / Cable MSO and fix wire line customers. This position controls the accounts directly even if the business is booked through channels. Basic Account Manager Duties and Responsibilities Adhere to company...

  • General Project Management 3

    4 weeks ago

    Maryland Heights, United States Chipton-Ross Full time

    Chipton-Ross is seeking a General Project Management 3 for a hybrid (remote/onsite) opportunity in Maryland Heights, MO. RESPONSIBILITIES: Creates and edits agile team (product) backlog. Acts as proxy for the customer when grooming and prioritizing the backlog. Understand and refines the vision in a more focused way. Tasks o Continuous refinement of the...

  • Park Manager

    1 day ago

    Maryland, United States USAJobs Full time

    DutiesPlan overall work and establish schedules and priorities. Develop and implement goals and long-range planning on program requirements. Identify and resolve problems and inconsistencies to assure compliance with policies and procedures Monitor and evaluate progress and outcome of work plans. Plan and implement special events for public enjoyment....