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Sr. Manager, Social
2 weeks ago
Senior Manager, Social & Content Strategy
Company: Join our team at a leading education company.
Location: Fully Remote, must be a resident of the USA
About the Job:
As the Senior Manager of Social & Content Strategy, you will play a crucial role in overseeing the growth and engagement of our community of learners, transitioning them from brand awareness to brand advocates. You will focus on developing both paid and organic social media strategies to boost brand buzz and drive sales, collaborating with our Creative team and influencer marketing efforts to leverage user-generated content.
Key Responsibilities:
- Lead the team in executing innovative social media campaigns
- Develop a cohesive content calendar that tells compelling stories across channels
- Collaborate with product and content teams to enhance messaging for members
- Translate brand messaging into a content strategy and calendar
- Manage organic social media strategy across multiple platforms
- Produce engaging organic social content and share relevant articles
- Support paid social ad testing for optimal messaging and impact
- Drive influencer marketing initiatives for brand awareness and user-generated content
- Oversee influencer budgets and community engagement efforts
- Develop crisis management plans and guidelines for social channels
Requirements:
- Bachelor's Degree in Marketing, Business, Communications, or a related field
- 4+ years of experience in paid and organic social media campaigns
- Strong communication skills and ability to collaborate effectively
- Expertise in short-form video creation and content strategy
- 2+ years of leadership experience with direct reports
- Proficiency in Microsoft Excel, PowerPoint, and Google Analytics
- Flexible mindset and willingness to adapt strategies
- Eagerness to learn, evolve, and contribute to business growth
- Exceptional organizational and multitasking abilities
About the Company: We are an Equal Opportunity Employer dedicated to empowering learners worldwide.
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