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Marketing Specialist

3 months ago

Miami, United States Parallel Partners Full time

Marketing Specialist, Miami, FL

Marketing Specialist strategy and plan:

  • Develop marketing research (market studies, competitor analysis, design of new solutions, etc.) in order to know the market trends.
  • Contribute to the identification of customer benefits with the internal sales team in order to optimize the sales process.
  • Track and analyze KPIs to measure and evaluate the effectiveness of various marketing programs and ROI.
  • Work closely with the sales team to design and coordinate the development and launch of effective marketing programs and campaigns in line with business objectives.
  • Define and optimize various strategies to generate demand, convert visits into leads.
Plan execution and follow-up:

  • Support the sales force and design, write and produce marketing content or campaigns (digital and traditional) to support lead generation.
  • Creation and modification of website pages.
  • Marketing of new company solutions, products and services.
  • Leverage marketing automation and newsletter to encourage prospects and customers to generate new leads to our sales team.
  • Manage and optimize Web (AdWords), LinkedIn, Email and other campaigns.
  • Nurture leads related to customer topics of interest.
  • Develop social media for a Facebook and Instagram community.
  • Coordinate the launch of new services, new solutions and various events in order to meet business objectives.

Qualifications:

  • Bachelor's degree in communications or marketing or and/or other related field and/or equivalent work/education experience.
  • 3 years of experience in interactive marketing and web content management.
  • Knowledge of Photoshop, Illustrator or InDesign (or similar).
  • Knowledge of WordPress (an asset).
  • Knowledge of Google Analytics and Google AdWords.
  • Knowledge of SEO principles.
  • Experience in social media management (LinkedIn, Facebook, etc.).
  • Flawless spelling and syntax.
  • Organizational skills, creativity and autonomy.
  • Dynamism and good interpersonal skills.
  • Good ability to work in a team.
  • Bilingual, oral and written.

Keywords:
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