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Marketing Specialist

2 months ago

Miami, Florida, United States Ways Were Go Full time
Job Overview

We are looking for a motivated and results-oriented Marketing Specialist to become a vital part of our team at Ways Were Go. The successful candidate will possess a strong enthusiasm for marketing, exceptional communication abilities, and a solid grasp of market dynamics.

Position Details

Location: Remote
Job Type: Full-Time
Reports To: Marketing Manager

Key Responsibilities
  • Conduct comprehensive market analysis to uncover trends, identify target demographics, and perform competitive assessments.
  • Work collaboratively with the sales department to devise lead generation tactics and bolster sales efforts.
  • Evaluate and report on campaign effectiveness, offering insights to enhance marketing strategies.
  • Oversee the maintenance and enhancement of the company’s digital presence, including the website and social media channels.
  • Organize and engage in promotional events and industry exhibitions.
  • Establish and nurture relationships with media representatives, influencers, and business partners.
  • Assist in formulating marketing budgets and monitor financial allocations.
Qualifications

The ideal candidate will have:

  • A robust understanding of marketing concepts and methodologies.
  • Experience with marketing tools and software, including analytics platforms, SEO, SEM, and CRM systems.
  • Outstanding written and verbal communication skills.
  • Creative problem-solving skills and innovative thinking.
  • Strong organizational capabilities and project management experience.
  • The ability to work autonomously as well as collaboratively within a team.