Manager Customer Strategic Marketing

1 week ago

Providence, Rhode Island, United States Hasbro Full time

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play.

We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas.

Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We have an immediate need for a fun, hardworking and creative marketing strategist to join our Hasbro Walmart team In this highly valued role, you will be tasked with leading the strategy, development and execution of Hasbro-branded retail programs.

With a solid understanding of eCommerce merchandising, you will facilitate and drive relevancy of Hasbro brands.

Additionally, you will prompt in-store purchase through compelling, persuasive displays that will interrupt the Walmart consumer along their shopper journey.

This exciting role among an extraordinary team, can be based RI or AR.

A Day In Life:

  • Become a specialist in three critical areas: retail/shopper knowledge, program execution and internal collaboration between sales and brand marketing.
  • Serve as the Walmart shopper specialist utilizing data and insights that support the design of exclusive products, innovative programs and exciting promotions.
  • Develop, coordinate and lead marketing presentations both internally and externally to the customer, Hasbro Global support teams and Senior Leadership.
  • Partner with Hasbro licensors, as well as licensees, to drive collaborative promotions against entertainment events, product launches and seasonal activations.
  • Drive the exclusive product development process (conceptualizing, coordinating, brief writing, financial analyzing) to bring relevant, innovative toy/game solutions that meet Walmart's value proposition needs.
  • Lead multiple trade activation budgets and supervise financial measurement and analysis against marketing programming.
  • Assist in leading the coordination of various, large audience events i.e. customer previews/line reviews, sales, and marketing meetings.
  • Establish yourself as a Customer Marketing specialist by sharing key learnings, competitive findings and industry news with Senior Leadership, US Marketing and Global Development teams on an ongoing basis while driving collaboration among such cross-functional partners.
  • Serve as an ambassador to the Walmart team by relentlessly encouraging our Hasbro values, being an advocate for change and pioneering break-through strategies that contribute to Hasbro's long-term growth

What You'll Bring:

  • Minimum of 5 years of dynamic experience in consumer-packaged goods marketing, sales or retail.
  • Bachelor's degree in Marketing, Advertising or related field; MBA strongly preferred.
  • Experience with the development of fully coordinated retail programs and consumer promotions.

Excellent communication skills:
ability to provide clear and concise direction/feedback to internal and external partners.

  • A strong ability to influence others to adopt your recommendations.
  • Outstanding presentation skills.
  • Sophisticated proficiency in Microsoft Office applications.
  • Understanding of corporate financials.
  • Experience in retail supplier environment.
  • Positive relationship building and project management skills.
  • A self-starter willing to try new things and think differently.
  • Ability to collaborate and influence cross-functionally.
  • Ability to make informed decisions quickly and keep performance on track.
  • Strategic vision and in-depth understanding of how the shopper reacts to marketing vehicles.
  • Analytical skills to identify projected sales, forecasted lifts and ROI measurement.
Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company.

Here's a look at what your benefits package may include:

Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and moreHasbro is committed to equality of opportunity in all aspects of employment.

We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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