PPC Expert

Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
Craft and manage PPC campaigns in Google Adwords, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms
Define content development, syndication, distribution, and link-building strategies
Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
Analyze and translate data from web analytics into actionable plans
Advise clients on SEO best practices
Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.

Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients' overall digital marketing goals and plans.

Build and optimize powerful B2C campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries
Weekly reporting and communication regarding campaign development, timelines, analysis, and results.
Manage digital advertising budget and spend, including bid management
Execute bid changes based on pacing and performance

Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.

Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.

Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.

Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients' digital ecosystems
Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
Ensure alignment between paid search and organic search strategies
Advise on content types, topics, and keywords to explore to maximize clients' search rankings
Provide training to others in the organization on issues important to SEO
Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team
Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members
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