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Digital Marketing Analyst

3 months ago

Chicago, Illinois, United States Life Fitness Full time

Join us as we empower the world to work out, creating healthier lives together.
About the Opportunity:
We are rapidly growing our digital capabilities to serve the needs of our global customers including health clubs, luxury hotels and apartment complexes, as well as high-end home gyms. We are seeking a talented and detail-oriented Digital Marketing Data Analyst to join our marketing team. The ideal candidate will be adept at collecting, analyzing, and interpreting data to provide actionable insights that drive informed marketing strategies. As a Digital Marketing Data Analyst, you will play a pivotal role in optimizing marketing performance, eCommerce performance, enhancing customer experiences, and contributing to data-informed decision-making across the organization.
If you are a data-driven professional with a passion for marketing analytics and a knack for turning data into actionable recommendations, we invite you to apply to join our team and contribute to the success of our marketing efforts.
**this is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid
WHAT YOU WILL BE RESPONSIBLE FOR:
Data Collection and Processing:

  • Gather, clean, and organize marketing data from various sources, including eCommerce platforms, Business Intelligence platforms, CRM, marketing automation platforms, and databases.
  • Ensure data accuracy and completeness, collaborating with other teams to streamline data collection processes.


Data Analysis and Interpretation:

  • Conduct in-depth analysis of marketing campaigns, customer behavior-both online and offline, and other relevant metrics.
  • Interpret data trends, patterns, and anomalies to provide insights into marketing performance, eCommerce performance and identify areas for improvement.


Reporting and Visualization:

  • Generate regular reports and dashboards to communicate key performance indicators (KPIs) and trends to marketing and leadership teams, with special focus on our generation of Marketing Qualified Leads (MQLs) and their generation of qualified Opportunities and Closed Won business.
  • Utilize data visualization tools to present complex information in a clear and accessible manner to educate Marketing, Sales and Executive teams.


Marketing Strategy Support:

  • Collaborate with digital marketing team to understand their objectives and provide data-driven recommendations for campaign optimization for both Demand Generation and eCommerce related campaigns.
  • Assist in the development and evaluation of marketing strategies based on data insights.


A/B Testing and Experimentation:

  • Design and implement A/B tests and experiments to optimize marketing campaigns, messaging, and targeting.
  • Analyze and report on the results of experiments to inform future marketing initiatives.


Continuous Learning and Innovation:

  • Stay informed about industry trends, emerging technologies, and best practices in marketing analytics.
  • Proactively explore new data sources and analytical tools to enhance the depth and accuracy of marketing insights.


WHAT WE'RE LOOKING FOR IN YOU (QUALIFICATIONS):

  • Bachelor's degree in Marketing, Statistics, Data Science, or a related field.
  • 3-4+ years experience as a Marketing Data Analyst or similar role.
  • Proficient in data analysis tools such as SQL, Excel, and statistical software as well as Salesforce object query language.
  • Experience with data visualization tools like Tableau, Power BI, or similar platforms.
  • Proficient in programming languages. Python preferred or R is acceptable.
  • Experience with data cleaning, hygiene and modeling techniques.
  • Strong analytical and problem-solving skills, with attention to detail.
  • Excellent communication skills to convey complex data insights to non-technical stakeholders.
  • Experience with Salesforce CRM, Pardot, Shopify, Oracle Business Intelligence a plus.
  • Expertise in Google Analytics, Google Tag Manager, and reporting within Google Ads, Facebook Ads and other relevant digital advertising platforms.


Want to take the next step in your career?
Life Fitness takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.
Life Fitness is an affirmative action-equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through "" or "" domain email addresses or "" for U.S. opportunities.
Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.