Senior Specialist, Digital Strategy

7 days ago

New York, New York, United States Known Full time

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Ad Age touted that "Known may be the ultimate example of a full-service agency," and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age's Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday's Most Innovative Media Agency to name a few.

We couldn't create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers.

As a Senior Specialist, Digital Strategy & Investment (DS&I), you will be a key contributor to the team's strategic and executional efforts for IO-based media partnerships across scoped accounts. You'll work closely with Known's Media Strategy and Buyer Science teams, and channel specialists (Programmatic, Social, Search, Linear) to ensure coordinated efforts. You'll be responsible for providing guidance on how media performance impacts clients' broader business objectives, and how they should be approaching the digital space. Vendor relationships are a critical responsibility, ranging from introductory meetings and RFP participation to plan negotiations and management throughout campaign flights.

WHAT YOU'LL DO

  • Engage and evaluate media vendors to broaden and improve the team's partner roster
  • Work closely with DS&I's other members to negotiate partnerships with vendors
  • Understand the client's overall business objectives and translate them into effective paid media campaigns
  • Ensure best practice in all executional activities (set up, trafficking requests, optimization, reporting, etc.) and knowledge sharing across teams.
  • Understand and effectively communicate the value proposition of IO partnerships holistically and for each prospective partner, as well as technology and processes relating to the DS&I team
  • Coordinate digital partnership efforts (strategy and execution) with other media channels
  • Build analyses, stories, and slides for client media plans and reports

WHO YOU ARE AND WHAT YOU HAVE

  • 3+ years of hands-on experience working with media vendors, external collaborators, and other teams within your organization, ideally in a digital agency environment
  • Knowledge of direct IO partnerships' roles in the media ecosystem, including familiarity of how these relate to specific channels (display, video, social, email, search, etc.)
  • A deep understanding of the strategic and executional aspects of managing direct partnerships, including vendor RFPs/evaluation/negotiation, in-platform plan setup, contracting, creating trafficking requests, post-launch QA, reporting, etc.
  • Exceptional written and verbal communication skills
  • Strong track record of planning and executing branding, consideration, and direct response campaigns, ideally across a variety of verticals
  • Strong organizational skills to ensure accuracy and quality of all accountable responsibilities and deliverables
  • Outstanding critical thinking skills and a detail-oriented mindset
  • Experience working with retail media networks is a plus
  • Experience working with pharma clients is a plus
  • Experience managing others is a plus

SOME OF OUR PERKS

  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you're probably still wondering, "Would I be a good fit for Known?" or "Would Known be a good fit for me?" Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $85K - $90K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

#LI-RR1

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