![Publicis Groupe](https://media.trabajo.org/img/noimg.jpg)
Director, Account Planning
2 weeks ago
Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR , the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
Web: / Facebook: / Twitter:
Job Description
The Digitas Health Account Planning team uncovers creative customer insights, and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and reports to the SVP/Head of Planning.
You have at least 8 years experience applying creative customer insight in a marketing, creative agency or professional services firm, thinking, and energy. Most importantly, we are excited by candidates with enthusiasm for pushing the frontier of how marketing can evolve to meet the needs of an ever more powerful consumer.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
You will be the customer insight "lead" for designated Digitas Health LifeBrands clients, with 3 primary responsibilities:
- Use customer insight to help the team come up with great creative marketing ideas
- Identify high impact opportunities for developing creative customer insight
- Create approaches for coming up with customer insight
- Determine where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful and where the opportunities are
- Identify important customer insights from existing client/Digitas Health LifeBrands data and translating them into relevant marketing program possible effects
- Apply innovative research and "listening" methodologies to create relevant, creative customer insights
- Partner with the latest primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insight and marketing program application value
- Improve the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
- Apply the Digitas Health LifeBrands Active Branding approach to marketing program development, and inspiring your teams to embrace a "pull" approach to marketing
- Lead team brainstorms that produce creative insight and maximize team contributions
- Build productive collaboration and promote successful teamwork
- Create demand for account planning's contributions by demonstrating its impact
- Manage 2 mid-level planners
- At least 8 years' experience working in marketing or strategic services organizations - e.g., general advertising agency account planning group; management consulting firm; brand strategy firm; large DM firm strategic planning/account planning group
- Qualitative research experience applying qualitative research techniques
- Familiarity with interpreting and applying quantitative research
- Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
- Graduate degree is a plus (e.g., MBA, Masters)
- Familiar with segmentation, analytics and media research tools (e.g., MRI)
- Discern the customer insight and "human truth" from mounds of data
- A passion and empathy for the consumer's perspective
- Avid follower of how marketing is evolving to meet the needs of the ever more powerful consumer; you can tell the difference between YouTube and an inner tube
- Ability to challenge the team to uncover "what's in it for the customer"
- Passionate about applying the latest qualitative methodology to the development of insight
- Experience applying insight to marketing program development, and helping creative teams understand an insight and translate it into creative magic
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [redacted].
All your information will be kept confidential according to EEO guidelines.
-
Director of Gift Planning
7 days ago
Philadelphia, Pennsylvania, United States Temple University Full timeDirector of Gift Planning Grade: T28The link below will give you information about the University's "T"salary structure.A variety of important factors are reviewed by HR when consideringsalary, including job duties, the applicant's education andexperience, all relevant internal equity considerations, departmentbudget, and funding source.Summary:Reporting to...
-
Account Director
2 weeks ago
Philadelphia, Pennsylvania, United States Think Traffic Full timeWinner of Philadelphia Business Journal's Best Places to Work, Think-Traffic has an exciting growth opportunity for a technology savvy Account Director with 5+ years casino gaming, retail marketing, activation/consumer packaged goods, franchise, and/or food & beverage marketing experience. Our Account Director must be an enthusiastic self-starter who dots is...
-
Key Accounts Director
2 months ago
Philadelphia, Pennsylvania, United States Intuitive Surgical Full timeJob DescriptionPrimary Function of PositionThe Key Account Director plays a critical role in building and developing the installed base of daVinciSurgical Systems within key account represented facilities in the United States. The major responsibilities are to manage and direct the corporate level sales of daVinciSurgical Systems and to grow the utilization...
-
Director - Finance & Accounting
2 weeks ago
Philadelphia, Pennsylvania, United States Mental Health Partnerships Full timeJob Type Full-time Description COME BUILD HOPE WITH US MHP is hiring a Director - Finance & Accounting to manage the day-to-day operation of Finance. Primary responsibilities include financial analysis and reporting, variance reporting, audit and internal control, asset and liability reconciliation and cash control along with staff mentoring and supervision....
-
Account Director
2 months ago
Philadelphia, Pennsylvania, United States Klick Full timeAbout Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we're still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who...
-
Account Director
4 weeks ago
Philadelphia, Pennsylvania, United States Klick Full timeAbout Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we're still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who...
-
Director, Brand Planning
2 weeks ago
Philadelphia, Pennsylvania, United States Comcast Full timeComcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and...
-
Senior Account Director
4 weeks ago
Philadelphia, Pennsylvania, United States Klick Full timeAbout Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we're still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who...
-
Senior Account Director
1 month ago
Philadelphia, Pennsylvania, United States Klick Full timeAbout Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we're still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who...
-
Director, Entertainment Planning
2 weeks ago
Philadelphia, Pennsylvania, United States Comcast Full timeMake your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and guests worldwide. Become part of our award-winning technology team that turns big ideas into cutting-edge products, platforms, and...
-
National Account Director
2 weeks ago
Philadelphia, Pennsylvania, United States Aramark Full timeJob DescriptionAramark Salute Hospitality is the one provider solution for first-class hospitality services that engage, inspire, and enhance each community?s health, welfare, and morale, ultimately elevating recruitment, performance, and retention goals. We generate customized experiences to serve the community and create spaces to fuel people and their...
-
Group Account Director
5 days ago
Philadelphia, Pennsylvania, United States Klick Full timeAbout Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we're still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who...
-
Director of Finance
15 hours ago
Philadelphia, Pennsylvania, United States Norwood-Fontbonne Academy Full timeNorwood-Fontbonne Academy (NFA) is seeking a dynamic, energetic, and ambitious Director of Finance to serve as an integral member of its dedicated leadership team. NFA is a pre-k through grade 8, Catholic, independent, co-ed, elementary school sponsored by the Sisters of Saint Joseph and located in Chestnut Hill, Pennsylvania. Position Overview The...
-
Director - Financial Planning & Analysis
2 weeks ago
Philadelphia, Pennsylvania, United States Almo Full timeJob DetailsJob Location Philadelphia, PA - Philadelphia, PA DescriptionPosition Summary: This position is responsible for providing insights and recommendations to Senior Management into the performance of the business, significant trends, competitor analysis and key performance indicators and leading improvements to the overall financial planning and...
-
Vice President, Director, Account Management
2 weeks ago
Philadelphia, Pennsylvania, United States Digitas Health Full timeJob DescriptionWere searching for a Vice President, Director, Account Management who will manage our client relationship, partner with senior leadership on high-level strategy and use their deep web knowledge to ensure strategic deliverables.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter...
-
Director of Sales
7 days ago
Philadelphia, Pennsylvania, United States HHM Hotels - Pennsylvania Region Full timeOverviewOpportunity: Director of Sales HHM Hotels is seeking a Director of Sales to lead the sales efforts for anticipated growth in market. The Director of Sales will develop and execute strategic sales plans through direct sales, marketing, e-commerce channels, public relations, and community partnerships.Your Growth PathArea Director of Sales – Regional...
-
Managing Director
2 weeks ago
Philadelphia, Pennsylvania, United States Carmichael Lynch Full timeWhat We Believe We believe that when the best of strategy and creativity come together, brands stand apart. Our Hiring Philosophy Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities,...
-
Director of Sales
4 weeks ago
Philadelphia, Pennsylvania, United States Courtyard Philadelphia Downtown Full timeOverviewOpportunity: Director of Sales Le Meridien Philadelphia, soon to be Courtyard Philadelphia, is seeking a Director of Sales to spearhead our transition and lead our sales team to new heights. As we undergo this exciting transformation, we're looking for a visionary strategist who can capitalize on market opportunities, cultivate client relationships,...
-
Director of Sales
1 month ago
Philadelphia, Pennsylvania, United States Courtyard Philadelphia Downtown Full timeOverviewOpportunity: Director of Sales Le Meridien Philadelphia, soon to be Courtyard Philadelphia, is seeking a Director of Sales to spearhead our transition and lead our sales team to new heights. As we undergo this exciting transformation, we're looking for a visionary strategist who can capitalize on market opportunities, cultivate client relationships,...
-
Strategic Account Manager
1 month ago
Philadelphia, Pennsylvania, United States InnovAge Full timeResponsibilitiesUnder the direction and supervision of the assigned Sales Director, the Strategic Accounts Manager is responsible for generating enrollments from current strategic referral partner relationships and developing new high volume relationships with key decision makers within priority referral channels. They work collaboratively with the Regional...