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Content Marketing Manager

3 months ago

Englewood, Colorado, United States Netgain Solutions Inc Full time
3+ years of proven experience as a content marketing manager in B2B SaaS or tech industry
Strong understanding of content marketing principles, SEO, and lead generation
Excellent written and verbal communication skills, with a keen eye for detail and storytelling
Ability to manage multiple projects and deadlines in a fast-paced startup environment
Bachelor's degree in marketing, communications, journalism, English or related field
Portfolio of successful content marketing campaigns and projects
Responsibilities

Develop and execute a comprehensive content strategy that is aligned with overall marketing and business objectives
Identify target audience personas and tailor content to their needs, pain points, and preferences
Stay abreast of industry trends to ensure content is relevant and competitive
Submit Netgain for company awards, speaking engagements, and bylines to improve brand recognition
Manage third-party review sites
Produce high-quality, engaging, and educational content across various formats, including blog posts, white papers, eBooks, videos, webinars, and infographics
Collaborate with internal teams, subject matter experts, and external partners to gather insights and create compelling content
Optimize content for SEO to increase organic visibility and drive traffic, managing SEO agency to achieve goals
Build email programs that nurture prospects and improve the velocity of the sales cycle and win rates
Write webpages and landing pages to improve engagement and website conversion
Develop a distribution plan to maximize the reach and impact of content through various channels, working closely with marketing team members
Utilize paid promotion strategies to amplify content to target audience
Monitor and analyze content performance and adjust strategies accordingly
Ensure consistency of brand voice and messaging across all content channels
Collaborate with marketing team to align content with broader branding and messaging initiatives
Uphold and enhance Netgain's reputation as a thought leader in the B2B accounting software space
Create content that supports lead generation and conversion goals
Develop content for landing pages, email campaigns, and other lead nurture initiatives
Measure and optimize content performance in the context of the sales funnel
Collaboration and cross-functional support
Collaborate with product, sales, and customer success teams to align content with their specific needs and goals
Provide content support for product launches, events, and other key initiatives
Act as a liaison between marketing and other departments to ensure consistency in messaging
Qualifications

3+ years of proven experience as a content marketing manager in B2B SaaS or tech industry
Strong understanding of content marketing principles, SEO, and lead generation
Excellent written and verbal communication skills, with a keen eye for detail and storytelling
Ability to manage multiple projects and deadlines in a fast-paced startup environment
Bachelor's degree in marketing, communications, journalism, English or related field
Portfolio of successful content marketing campaigns and projects
Responsibilities

Develop and execute a comprehensive content strategy that is aligned with overall marketing and business objectives
Identify target audience personas and tailor content to their needs, pain points, and preferences
Stay abreast of industry trends to ensure content is relevant and competitive
Submit Netgain for company awards, speaking engagements, and bylines to improve brand recognition
Manage third-party review sites
Produce high-quality, engaging, and educational content across various formats, including blog posts, white papers, eBooks, videos, webinars, and infographics
Collaborate with internal teams, subject matter experts, and external partners to gather insights and create compelling content
Optimize content for SEO to increase organic visibility and drive traffic, managing SEO agency to achieve goals
Build email programs that nurture prospects and improve the velocity of the sales cycle and win rates
Write webpages and landing pages to improve engagement and website conversion
Develop a distribution plan to maximize the reach and impact of content through various channels, working closely with marketing team members
Utilize paid promotion strategies to amplify content to target audience
Monitor and analyze content performance and adjust strategies accordingly
Ensure consistency of brand voice and messaging across all content channels
Collaborate with marketing team to align content with broader branding and messaging initiatives
Uphold and enhance Netgain's reputation as a thought leader in the B2B accounting software space
Create content that supports lead generation and conversion goals
Develop content for landing pages, email campaigns, and other lead nurture initiatives
Measure and optimize content performance in the context of the sales funnel
Collaboration and cross-functional support
Collaborate with product, sales, and customer success teams to align content with their specific needs and goals
Provide content support for product launches, events, and other key initiatives
Act as a liaison between marketing and other departments to ensure consistency in messaging
About the role


Netgain is seeking a talented and experienced Content Marketing Manager to drive our content strategy and enhance our brand presence in the B2B accounting software space.

The ideal candidate is a strategic thinker, creative storyteller, and a strong writer and editor, using content to drive brand awareness, engagement, and revenue growth...

Responsibilities

Content strategy

  • Develop and execute a comprehensive content strategy that is aligned with overall marketing and business objectives
  • Identify target audience personas and tailor content to their needs, pain points, and preferences
  • Stay abreast of industry trends to ensure content is relevant and competitive
  • Submit Netgain for company awards, speaking engagements, and bylines to improve brand recognition
  • Manage third-party review sites
Content creation

  • Produce high-quality, engaging, and educational content across various formats, including blog posts, white papers, eBooks, videos, webinars, and infographics
  • Collaborate with internal teams, subject matter experts, and external partners to gather insights and create compelling content
  • Optimize content for SEO to increase organic visibility and drive traffic, managing SEO agency to achieve goals
  • Build email programs that nurture prospects and improve the velocity of the sales cycle and win rates
  • Write webpages and landing pages to improve engagement and website conversion
Distribution

  • Develop a distribution plan to maximize the reach and impact of content through various channels, working closely with marketing team members
  • Utilize paid promotion strategies to amplify content to target audience
  • Monitor and analyze content performance and adjust strategies accordingly
Brand voice and messaging

  • Ensure consistency of brand voice and messaging across all content channels
  • Collaborate with marketing team to align content with broader branding and messaging initiatives
  • Uphold and enhance Netgain's reputation as a thought leader in the B2B accounting software space
Lead generation and conversion

  • Create content that supports lead generation and conversion goals
  • Develop content for landing pages, email campaigns, and other lead nurture initiatives
  • Measure and optimize content performance in the context of the sales funnel
Collaboration and cross-functional support

  • Collaborate with product, sales, and customer success teams to align content with their specific needs and goals
  • Provide content support for product launches, events, and other key initiatives
  • Act as a liaison between marketing and other departments to ensure consistency in messaging
Requirements

  • 3+ years of proven experience as a content marketing manager in B2B SaaS or tech industry
  • Strong understanding of content marketing principles, SEO, and lead generation
  • Excellent written and verbal communication skills, with a keen eye for detail and storytelling
  • Ability to manage multiple projects and deadlines in a fast-paced startup environment
  • Familiarity with HubSpot, WordPress, Google Analytics, and SEMrush a plus
  • Bachelor's degree in marketing, communications, journalism, English or related field
  • Portfolio of successful content marketing campaigns and projects
Company information
Netgain apps help accountants simplify and automate processes, from lease compliance to advanced fixed assets and loan management.
We're ex-big four accountants with deep expertise in lease accounting and NetSuite. We know what keeps you up at night — and what motivates you to get up every day. Our job is to help you do your job smarter, better and more efficiently. We love dissecting the complex to make it simple and constructing ways to operationalize accounting.

At our core, we are accountants focused on simplifying, standardizing, and automating solutions with a focus on controls and auditability.

With integrity, we're fully committed to providing ongoing support, ensuring we meet your needs and deliver the value you expect and deserve.

Financial Services, IT Services, Computer Software, Internet, Information Technology & Services, Cloud Computing Services, Hospital & Health Care, Managed IT Services, Cybersecurity Services, Healthcare Information Technology
Privately Held

Company Specialties:
NetSuite, Accounting, Lease Accounting, Fixed Asset Management, IFRS 16, FASB ASC 842, ASC 842, Loan Management, Debt Financing, NetSuite Lease Accounting, Technical Accounting, and amortization schedules

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