Media Planner, Social

7 days ago

New York County New York, United States UNIT3C Full time
Job Description


The Media Planner, Social is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations.

The Media Planner, Paid Social must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies.

This position does not include content development, community management or copy development.

Assist in overarching paid social media strategy development for top tier clients.

Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval

Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients

Manage social campaign budgets, including media authorizations and management of billing reconciliation process

Interact daily and maintain rapport with digital media publishers and clients

Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.

Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns


Build, review & monitor campaigns using the vendor platforms across various social media channels including Meta, TikTok, Pinterest, Snapchat and Reddit.

Assist with social reporting needs, including developing insights for post campaign analysis

Assist in developing half year tactical plans, ongoing media strategies & recommendations for campaigns

Leverage past learnings to inform strategy & planning

Attend and speak to most client meetings on ongoing basis

Assist in training & providing direction to entry level teammates

Maintain deep understanding of the social media ad landscape & platforms & be able to lead communication with clients & vendors

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