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Director of Marketing
2 weeks ago
We are currently hiring for an Marketing Director.
This position will manage the facility's inquiry and admission process and provide customers with facility-related information via facility tours, personal visits/assessments, conversations, and follow-up.
POSITION RESPONSIBILITIES / STANDARDS
- Respond to inquiry calls from hospital discharge planners, families, and other referral sources. Conduct facility tours. Manage the admission process by maintaining updated bed availability and facility services information at all times. Manage the inquiry process professionally, timely and with the appropriate followup. Effectively manage occupancy levels and census.
- Make sales calls outside the facility to medical, insurance, legal, and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners and other community contacts.
- Develop and maintain relationships to advise referral sources of bed availability and efficiently meet the daily needs of the community at large. Promote the facility and its services to referring agencies. Maintain a database of existing and potential referral sources.
- Visit all referral sources periodically.
- Alert appropriate department supervisors and building staff of projected changes, i.e. admissions, bed changes, and discharges, by attending the daily meetings to discuss forthcoming changes. Utilize bed management principles.
- Maintain a close working relationship with the Director of Nursing and the Business Office Manager to assure appropriate and efficient decisions about prospective admissions. Recommend admission decisions to facility management.
- Obtain appropriate admission paperwork and signatures from residents or responsible parties prior to admission. Communicate special needs of new admits to staff to facilitate a smooth transition.
- Maintain a waiting list in compliance with state and federal guidelines.
- Maintain a working knowledge of Federal and State regulations and reimbursement (Managed Care, Medicare, and Medicaid). Maintain a strong working knowledge of managed care referral process.
- Monitor inquiry, admission, and census trends.
- Develop and implement special events and presentations targeted at community education, establishing, and maintain status for the facility as the expert on skilled nursing, specialty programs, and rehabilitation care in the community.
- Attend inservice education programs in order to meet facility education requirements.
- Maintain confidentiality of resident and facility records/information.
- Others as directed by the administrator.
Minimum Qualifications
-
Highly preferred: Experience in SNF setting with solid relationships with hospital case managers/ physicians and other community referral sources:
- Bachelor's Degree
- Two years equivalent experience in a sales/marketing position or Director of Admissions position in lieu of degree
- Organized and detailed in work performance
- Good communication skills with excellent selfdiscipline and patience.
- Genuine caring for and interest in elderly and disabled people in a nursing facility
- Long term Care Experience preferred
Pay:
$ $41.00 per hour
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Education:
- Bachelor's (preferred)
Pay:
$ $41.00 per hour
Expected hours: 40 per week
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 1 year (required)
Ability to Commute:
- Poway, CA preferred)
Work Location:
Hybrid remote in Poway, CA 92064
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