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Manager, Web Content
3 months ago
Come explore opportunities within _
Brunswick, a global marine leader _
committed to challenging conventions and innovating nextgeneration technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation._
Job Responsibilities:
Optimize the digital experience to support lead generation and digital conversion by leveraging analytics and performance measurement tools. Responsible for digital content authoring within CMS and eCommerce platforms, daytoday management and operation of Mercury digital properties including product launches, online tools, campaigns, content updates and digital merchandising. Ideate and collaborate with creative teams, UI/UX, and digital performance teams to deliver a bestinclass, Mercurybranded experience for our customers, dealers, and retail partners. Design and implement SEO recommendations. Consistently recommend page optimization strategies.
Represent the digital team as part of an integrated marketing team, supporting product launches, promotional activations and driving both high and lowfunnel digital conversions and lead capture strategies. Serve as a champion for digital quality defining and executing comprehensive quality assurance testing and postproduction validation and monitoring of critical functionality. Collaborate crossfunctionally and across the enterprise to deliver a userfocused result that supports business goals and delivers on customer expectations through competitive benchmarking and A/B testing. Establish content calendars, work with multiple departments to create, edit and share content on customerfacing websites. Communicate progress, facilitate identification of risks and opportunities, and recommend actions to increase probability of successful delivery. Manage digital enhancement backlog.
Required Skills:
- Creative, decisive, responsive, able to work independently and take responsibility for decisions and outcomes. Ability to meet deadlines and manage multiple priorities.
Required Qualifications:
Bachelor's degree in digital marketing, marketing, communications, IT, or related field. 4+ years of professional experience. Next is Now_
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