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Product Marketing Manager
3 months ago
About the Role:
Our team is looking for an individual who can effectively represent the customers' needs. This position involves delving into our market and collaborating with various stakeholders such as Product Owners, Marketing, Sales, and Customer Experience to comprehend and convey the value of new product advancements and existing product benefits to our customers. You will analyze company goals, market trends, and competition to influence product innovations and shape the go-to-market strategy for specific product lines. Additionally, you will lead sales support activities during the sales process and ensure that marketing efforts align with the company's product objectives.
This role requires a seasoned professional well-versed in product marketing strategies, with a comprehensive understanding of specialized areas and company-specific marketing procedures. The ideal candidate will actively seek enhancements, resolve complex issues, and implement creative solutions.
How You Will Make an Impact:- Collaborate with cross-functional teams to devise and implement effective go-to-market strategies for new product launches and product updates
- Create and deliver product content and sales enablement tools to empower sales and marketing teams
- Ensure alignment of all go-to-market elements with marketing activities for timely execution and goal achievement
- Develop messaging that highlights key features and maintains consistency across all content
- Define and communicate product positioning and messaging plans for different target audiences
- Transform complex information into engaging content for specific audiences
- Monitor competitors and leverage competitive analysis to optimize sales strategies
- Work closely with Product Owners to drive product enhancements
- Provide market intelligence and product value expertise as the 'voice of the customer'
Experience Requirements:
- Minimum 5 years of relevant experience with a Bachelor's degree, or 3 years with a Master's degree, or a PhD, or equivalent product marketing experience focusing on go-to-market strategies
- Proficiency in advanced product marketing tools and concepts
- Understanding of business dynamics with a proactive and influential approach
- Ability to work autonomously and in a team environment
- Excellent communication skills, both written and verbal
- Strong project management, organizational, and detail-oriented capabilities
- Adaptability to changing business requirements
- Proficiency in Google Suite and AI tools
- Occasional travel may be necessary
Company: This is a great opportunity to join a team that values customer-centric approaches and innovative product development strategies. If you are passionate about product marketing and enjoy collaborating with diverse teams towards a common goal, this role is perfect for you.
