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Social Media Coordinator
1 week ago
Our client, a producer of live music festivals, is in need of a Social Media Coordinator to join their expanding team. In this role, the Social Media Coordinator will be a key player in a team central to the top live entertainment company in the industry, crafting content for major rock and country music festivals across North America.
The main responsibilities of the Social Media Coordinator will include managing and enhancing the social media presence for multiple festivals, engaging with audiences, and leveraging platforms to foster brand loyalty and recognition. The ideal candidate should have a strong track record in social media management and a deep understanding of the rock music scene.
Responsibilities:
- Creating and maintaining weekly and monthly editorial schedules to highlight festivals on various social media platforms
- Planning, executing, and evaluating campaign strategies
- Monitoring social media interactions to identify successful concepts and campaigns for expansion
- Supervising social test schedules and strategies
- Preparing weekly and quarterly summary reports for social media channels
- Conducting research on social media marketing trends
- Crafting engaging social media captions tailored to the target audience
- Devising new techniques to boost audience engagement
- Brainstorming and introducing new content ideas for testing and implementation
- Managing on-site social media activities for specific festivals
- Exploring additional social media activities and possibilities as they arise
Requirements:
- Proficient in utilizing social media platforms like Sprinklr
- Familiarity with analytical tools such as Brandwatch
- Creative thinking abilities
- Strong multitasking, time management, and organizational skills
- Collaborative team player
- Degree in Communication, Marketing, or a related field, or relevant work experience
- Prior background in marketing or social media
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