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Social Media Manager

4 months ago

Los Angeles, California, United States AMIRI Full time

The Social Media Manager will be responsible for leading the development and overseeing the execution of the social media strategy for AMIRI. The social media strategy should guide results-driven brand communication efforts across all social media platforms. The current objectives of AMIRI's social and digital communications are to; grow brand awareness, maintain strong social community engagement, and support the business' growth.

This position is within the Brand and Communications department and reports directly to the Brand Manager. This position works cross functionally with eCommerce, Merchandising and Retail and is a fully on-site position out of our Los Angeles offices.

RESPONSIBILITIES:

  • Develop AMIRI's global social strategy and execution
  • Conceptualize and manage execution of content and digital communications strategy across all touchpoints and platforms, including but not limited to; Instagram, Facebook, TikTok, YouTube, Spotify, LinkedIn, WeChat, Weibo, Red
  • Oversee the development of the content calendar across all digital platforms to support the marketing and brand communications of the brand: Manage the flow of content creation to ensure content is developed in a timely manner, proactively finding efficiencies to maximize content opportunities
  • Oversee content and copy creation as needed. Working cross-functionally with outside teams for approvals where necessary
  • Report back to creative departments to optimize creative directions
  • Partner closely with Merchandising, Retail, and Ecommerce teams to manage communication support for commercial objectives
  • Manage social listening reports; identifying issues, patterns and trends in consumer comments/inquiries and summarize key themes monthly or per campaign
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media content communications
  • Drive weekly, monthly, and seasonal analytics reporting process for digital media results and provide insights, recommendations, and track against KPIs

REQUIREMENTS:

  • 6+ years of social media experience for a luxury brand and/or digital/social media agency
  • Bachelor's Degree in Social Media, Marketing, Advertising or Business preferred
  • Proven managerial experience leading a team
  • Strong desire to lead innovative thinking and drive best-in-class digital communications concepts and solutions, and flexible in adhering to shifting deadlines.
  • Organized with the ability to self-manage through project managing skills in making tight deadlines across teams
  • Demonstrates strategic insight to develop long term execution plans from business objectives and implement those plans, and ability to facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
  • Strategic thinker with an in-depth understanding of analytics and digital reporting. Possesses well-developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
  • Experience developing digital media communication strategies and campaigns.
  • Monitors the digital landscape to improve campaign performance and provide recommendations for current best practices
  • Comfortable with digital and social analytics software