Marketing Director
4 weeks ago
Are you passionate about creating marketing strategies and campaigns that elevate a college brand to the next level?
Minimum Base Pay Range: $80, $88, The salary will be determined based on your education and experience.
Job Summary:
The Marketing Campaign Manager will be responsible for developing and implementing marketing campaigns that focus on branding and enrollment, utilizing both traditional and digital techniques. This role involves overseeing external marketing efforts, managing budgets, and ensuring brand consistency across all channels.
Duties and Responsibilities:
(Highlighted below are key responsibilities but not limited to) Drive strategic marketing campaigns for the College with a focus on branding and enrollment growth. Create and execute data-informed marketing strategies using a mix of digital and traditional tactics such as advertising, lead generation, social media, and relationship marketing. Specialize in search engine marketing (SEM) to enhance lead generation and conversion rates while managing paid search campaigns across various platforms. Oversee the development of branding materials including advertisements, marketing collateral, and digital assets to promote the College both internally and externally. Ensure consistency and quality in all promotional materials by setting writing and design standards for the campus. Collaborate with departments on various projects by providing marketing support and resources related to student recruitment, community relations, and promotional activities. Recruit and train marketing team members, manage departmental operations, and supervise marketing, advertising, and digital media activities. Stay updated on industry trends and best practices through workshops, conferences, and networking events. Cultivate positive relationships with internal and external stakeholders to enhance College partnerships. Perform other duties as assigned. Required Qualifications:
Education and Experience:Bachelor's degree in marketing, journalism, advertising, communications, or related field Minimum of six years of experience in marketing or communications Demonstrated proficiency in project management and production scheduling Knowledge of:Software applications including data analytics and Microsoft Office Digital marketing tools and social media platforms SEM strategies and techniques Skilled in:Effective written and verbal communication Team leadership and mentorship Performance marketing and online customer acquisition Google Analytics Ability to:Engage with diverse audiences and stakeholders Communicate effectively with internal and external partners Manage budgets and prioritize tasks Meet deadlines in a fast-paced environment Preferred Qualifications:
Education and Experience:Master's degree in a relevant field Experience in higher education marketing Familiarity with HTML Knowledge of:Media placement strategies and advertising analytics Skilled in:Adobe Creative Suite Work Environment and Physical Demands:Manual dexterity and visual acuity Computer use and communication skills Color identification and proofreading abilities This role description highlights the essential responsibilities of the position and is not exhaustive. The specific tasks and duties may vary depending on assigned projects.
Initial Review Date: 1/9/2024
About Palm Beach State College:
Located in beautiful Palm Beach, our college is dedicated to fostering excellence in education and promoting student success.
Application Information:
Application Deadline: This position will remain open until filled.
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