![Center for Orthopedic and Research Excel](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Analytics Specialist
2 weeks ago
Benefits
- Competitive Health & Welfare Benefits
- Monthly $43 stipend to use toward ancillary benefits
- HSA with qualifying HDHP plans with company match
- 401k plan after 6 months of service with company match (Part-time employees included)
- Employee Assistance Program that is available 24/7 to provide support
- Employee Appreciation Days
- Employee Wellness Events
ESSENTIAL FUNCTIONS
- Develops and manages all Google Ads campaigns for orthopedic practices across several regions in the US
- Manages and executes strategies to improve on page and off page search engine optimization
- Creates and executes digital brand awareness strategies
- Establishes effective tracking for campaigns to ensure accurate data reporting
- Assist in analyzing marketing data help shape future marketing strategies
- Updates various Wordpress based websites to support digital campaigns in the market
- Executes and monitors organic and paid social media strategies
- Ensures all digital budgets are met across all marketing efforts
- Manage digital asset inventory to ensure creative alignment across all marketing channels
- Oversees and executes OTT digital video advertising
EDUCATION
- Bachelor's Degree in Marketing, Business or a related field.
EXPERIENCE
- Experience managing multiple paid campaigns for multiple accounts
- Demonstrable experience in marketing data analytics and tools
- Experience in healthcare preferred but not required
- Knowledge of HTML, CSS and web development tools desired
REQUIREMENTS
- The job holder must have experience in paid search and campaign management
- Must be skilled in search engine optimization techniques
- Skilled in web design and development
- Must be skilled in analytics and establishing effective tracking
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