Digital Marketing Analytics Specialist

2 weeks ago


Phoenix, Arizona, United States Center for Orthopedic and Research Excel Full time
Job DescriptionJob Description

Benefits

  • Competitive Health & Welfare Benefits
  • Monthly $43 stipend to use toward ancillary benefits
  • HSA with qualifying HDHP plans with company match
  • 401k plan after 6 months of service with company match (Part-time employees included)
  • Employee Assistance Program that is available 24/7 to provide support
  • Employee Appreciation Days
  • Employee Wellness Events

ESSENTIAL FUNCTIONS

  • Develops and manages all Google Ads campaigns for orthopedic practices across several regions in the US
  • Manages and executes strategies to improve on page and off page search engine optimization
  • Creates and executes digital brand awareness strategies
  • Establishes effective tracking for campaigns to ensure accurate data reporting
  • Assist in analyzing marketing data help shape future marketing strategies
  • Updates various Wordpress based websites to support digital campaigns in the market
  • Executes and monitors organic and paid social media strategies
  • Ensures all digital budgets are met across all marketing efforts
  • Manage digital asset inventory to ensure creative alignment across all marketing channels
  • Oversees and executes OTT digital video advertising

EDUCATION

  • Bachelor's Degree in Marketing, Business or a related field.

EXPERIENCE

  • Experience managing multiple paid campaigns for multiple accounts
  • Demonstrable experience in marketing data analytics and tools
  • Experience in healthcare preferred but not required
  • Knowledge of HTML, CSS and web development tools desired

REQUIREMENTS

  • The job holder must have experience in paid search and campaign management
  • Must be skilled in search engine optimization techniques
  • Skilled in web design and development
  • Must be skilled in analytics and establishing effective tracking


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