Performance Marketing Manager- Beauty Industry

1 week ago


Phoenix, Arizona, United States Bounce Curl Full time

Bounce Curl Performance Marketing Manager

About Us

We are a rapidly expanding E-commerce and professional hair and beauty company. Our focus is on developing accessories and hair products using a blend of modern science and natural ingredients tailored for individuals with wavy, curly & coily hair.

Job Summary

Join us as the Performance Marketing Manager for our dynamic hair care company Your role involves crafting and implementing digital marketing strategies to boost brand recognition, attract and retain customers, and drive product sales. You will be instrumental in shaping our online presence and social community across all global sales channels through various digital marketing channels to maximize brand and product growth.

Responsibilities

Digital Strategy:

  • Conduct thorough research on digital markets to grasp customer preferences, industry trends, and competitor strategies.
  • Devise and execute digital marketing plans for new product launches and monthly campaigns.
  • Analyze customer behavior, conversions, and data to enhance digital marketing strategies continuously.

Digital Marketing:

  • Lead the digital marketing team in planning, executing, and completing campaigns.
  • Utilize CRM systems to create automated campaigns across various channels like email, SMS, and social media.
  • Implement SEO, SEM, and blog strategies to enhance online visibility and drive traffic.
  • Manage Shopify website updates, resolve issues, and improve customer experience.
  • Launch and manage digital programs, webinars, podcasts, and advertisements.

Content Collaboration and Creation:

  • Collaborate with the marketing team for campaign ideas and content creation.
  • Create compelling content and designs for digital assets, ads, and newsletters.
  • Ensure all digital assets align with brand guidelines and resonate with the target audience.

Management:

  • Supervise Social Media and Influencer Coordinators and external vendors.
  • Coordinate with various teams to align marketing efforts.

Analytics and Reporting:

  • Provide monthly reports on digital marketing KPIs and optimize campaigns based on insights.
  • Manage the digital marketing budget effectively for maximum impact.

Qualifications:

  • Hold a Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of five years managing a digital marketing team in beauty or consumer goods.
  • Experience with growth hacking and a passion for the beauty industry.
  • Thorough understanding of digital marketing platforms and trends.
  • Strong written and verbal communication skills.
  • Creative and innovative mindset with strong analytical skills.
  • Proficient in Google G Suite, Microsoft Office, Shopify, Klaviyo, and Canva.
  • Willingness to travel up to 20%.

This is a full-time hybrid position requiring 40 hours per week from Monday to Friday.


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