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Brand Marketing Manager
1 week ago
Electronic Arts (EA) is currently seeking a creative and strategic Brand Marketing Manager with expertise in brand strategy, product marketing, and live service marketing.
Join EA and become part of a dedicated team that is actively shaping the worldwide presence and impact of the Battlefield franchise.
As the Brand Manager for Battlefield, you will play a vital role within the Global Brand Management team, contributing significantly to the development of innovative brand strategies for EA's acclaimed studio.
Reporting to the Director of Global Brand Management, you will be responsible for crafting marketing and brand strategies for Battlefield games, leveraging your skills in product marketing, digital marketing, consumer insights, and brand strategy.
- Support long-term brand development, identity, and creative direction of Battlefield games
- Partner with studios, marketing, and publishing teams to define consumer targets, needs, and motivations
- Collaborate with consumer insights to translate research into actionable insights
- Work with brand directors to shape product features, content, and experiences
- Collaborate with creative teams on campaign development
- Conduct product and competitive marketing analysis
Qualifications:
- 3-5 years' experience in brand management, brand strategy, or product marketing
- Project management and coordination across teams and partners
- Build marketing strategies and tactical plans
- Prior experience with FPS games and gaming industry data sources
- Ability to work collaboratively in a flexible environment
The compensation and benefits offered by EA in the US include:
- Base salary ranges for specific locations (e.g. California, New York, Jersey City, NJ, Colorado, Washington)
- Additional benefits such as paid time off, sick time, company holidays, insurance, and more
- Potential eligibility for bonus and equity
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