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Integrated Brand Marketing Manager
4 months ago
You're a true marketer, obsessed with telling our brand and product stories across all channels and every medium. You have the chops to create a global calendar and manage an entire team to cohesively execute one vision. The right candidate has a merchandising mind and is obsessed with menswear and understands retail and an omni-channel strategy.
Success will be measured by the ability to hit our growth and revenue targets while telling cohesive product stories and deepening brand affinity.
You've got 6+ years of great experience with an apparel brand under your belt, you've told stories, now you want to tell Buck's. We've got the tools and the team to support you. If you're ready to roll up your sleeves and do the work, here's the autonomy you've always wanted, go do the thing.
Responsibilities
Build and execute a full year marketing plan across all channelsManage GTM calendar and hold stakeholder accountability Drive strategy, budget and execution of brand marketing initiatives through any medium required, ensuring a singular brand message across all consumer touch points including web, paid media, product, packaging, retail, events, social, catalog, collaborations etc.Work cross-functionally to develop merchandising strategy and product story narrativesPartner with the other leaders across the company to develop our forward-looking company strategy and building a culture of cohesion and accountability.Work closely with Design/Product team to influence merchandising roadmap with growth opportunitiesDevelop close working relationships with Founders to ensure alignment on a shared vision and roadmap for bringing it to lifeQualifications
A Bachelors degree with 5+ years of marketing leadership experience.Experience managing a team of 5+ people Experience growing a brand/company from to strong market presence and significant revenueA strong drive for results, with the ability to manage independently and take calculated risksA natural ability to collaborate well with others across the organization and thrive in a fast-paced and highly-fluid environmentA creative eye and genuine curiosity for innovative opportunities to connect with our communityHolistic brand thinker who appreciates and invests in the entire process, from making a physical product to marketing to merchandising to driving loyaltyWhat we can offer?
Competitive payHealth, dental & vision InsuranceFitness & wellness benefits401k retirement savings plan with Company matchingClothing allowances
