Sr. Director Marketing and Enterprise Communications
1 week ago
JOB SUMMARY:
The Sr.
Director, Marketing and Enterprise Communications is responsible for the development and implementation of broad reaching, omnichannel, and data-driven, marketing, communication, and brand strategies that focus on growing/retaining membership, generating brand awareness, and advancing the Community Health Choice brand.
Formulates complex strategies and concepts that drive results and persuade and influence others.Reporting to the Chief Growth Officer and partnering with Sales leadership, develops and leads a comprehensive marketing acquisition strategy for new and existing products, and adapts brand strategy to each target market.
Responsible for developing brand positioning and maintains brand integrity across marketing and communication initiatives. Develops and manages enterprise-wide marketing and promotional programs that support corporate objectives for all lines of business. Accountable for the development of media strategies and directs paid advertising efforts. Develops reporting strategy to monitor marketing performance against goals and optimizes to performance. Is responsible for providing direction, guidance and leadership to integrated marketing and communications department.MINIMUM QUALIFICATIONS:
Education/Specialized Training/Licensure:
Bachelor?s degree in Advertising, Marketing or Public Relations; Master?s Degree preferred
- Work Experience (Years and Area): Minimum 5 years? experience in healthcare/insurance marketing
- Management Experience (Years and Area): 3-5 years of experience in a progressive leadership capacity
Software Operated:
Microsoft Office (Word, Excel, Outlook)
SPECIAL REQUIREMENTS:
(Check Applicable Areas)
Communication Skills:
Above Average Verbal (Heavy Public Contract)
Exceptional Verbal (e.g., Public Speaking)
Bilingual Skills Required? No Languages:
Spanish fluency an asset
Writing /Composing (Correspondence / Reports )
Other Skills:
Design, P.C., MS Word, MS Excel,
Advanced Education:
Bachelor's Degree Major:
Advertising, Marketing, Public Relations or Communications
Master's Degree Major:
Advertising, Marketing, Public Relations or Communications preferred
RESPONSIBLE TO:
Chief Growth Officer
EMPLOYEES SUPERVISED:
Clerical
Professional (Exempt)
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