Director HCP Marketing, Respiratory Biologics

7 days ago


Wilmington, Delaware, United States Penn Foster Inc Full time
Do you possess expertise and a strong interest in the field of marketing? Would you like to apply your skills to make a meaningful impact in the Respiratory Therapeutic Area within a company that is dedicated to advancing scientific discoveries into life-changing medicines? If so, AstraZeneca might be the ideal place for you
At AstraZeneca, we specialize in transforming innovative ideas into transformative medicines that significantly improve lives. Joining our team means embracing an entrepreneurial spirit, thinking ambitiously, and collaborating to turn seemingly impossible goals into reality. Our focus is on harnessing the potential of science to address the unmet needs of patients globally.

We commit ourselves to the areas where we believe we can truly revolutionize medicine and bring groundbreaking concepts to fruition.

Situated in Wilmington, DE, the Director of Marketing for Respiratory Biologics plays a pivotal role in leveraging our scientific capabilities to make a positive impact on the lives of patients.

Within the US Commercial division, we are the primary point of contact for our numerous healthcare clients. Representing a range of well-established and respected products, we cultivate strong relationships with healthcare professionals.

As the HCP Marketing Director for Respiratory Biologics, your role will be crucial in translating scientific advancements into tangible innovation that positively affects patients' well-being.


Responsibilities:
Spearheading the development and implementation of strategies for healthcare professionals (HCPs), devising promotional and tactical plans, and adopting an omni-channel approach to programs

Orchestrating team efforts and coordinating marketing initiatives across the HCP team

Shaping and refining content for personal, non-personal, and scientific communications

Participating in the annual operational planning process, shaping tactical plans and budgets needed to realize strategic goals

Applying insights from market research and market performance to inform strategic direction

Ensuring that promotional content upholds rigorous scientific standards

Demonstrating skill in motivating, nurturing, and inspiring team members

Effectively communicating the brand's vision with passion and authenticity to both marketing and cross-functional teams

Cultivating and managing relationships with partner agencies, overseeing workflows, and aligning with expense budgets


Collaborating with the Business Insights team and external partners to define success metrics and continuously assess the performance of marketing initiatives.

Plans will be adjusted as necessary to enhance impact, and recommendations for future plans will be informed by metrics and outcomes

Collaborating with Global team to ensure market needs are met

Exemplifying strong leadership skills, business insight, and the ability to juggle multiple priorities, processes, timelines, and the expectations of diverse partner groups

Minimum Qualifications
Bachelor's Degree required; preferably in business, marketing or the sciences;

8+ years of Pharmaceutical or Healthcare experience; preferably in a related industry in one or more of the following: Managed Markets, Brand Marketing, Health Economics, Sales, Pricing or Market Research/analytics, Strategic Planning

4+ years of Pharmaceutical Marketing experience

Experience leading brand strategy and executing against it

Demonstrated experience in working within cross-functional business units essential

Demonstrated Learning Agility

Experience with collaboration, influencing without authority and working successfully with cross-functional teams & collaborators

Requires approximately 10-20 % travel

Preferred Qualifications
Advanced Degree in business, marketing, or the sciences;

Clinical experience in Respiratory and Biologics is strongly preferred

Experience in Market Access/Managed Markets

Experience in Insight/Market Research

Experience across product life cycle (emerging, launch, in-line, mature)

Experience within early brand lifecycle

Experience in cross-channel, cross-customer marketing

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big.

Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential.

Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be.

This means we're opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.
So, what's next
Are you already imagining yourself joining our team? Good, because we can't wait to hear from you.
Where can I find out more?
Follow AstraZeneca on LinkedIn
Follow AstraZeneca on Facebook
Follow AstraZeneca on Instagram

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