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Marketing Campaign Specialist

4 months ago

Wilmington, Delaware, United States Waters Full time

Overview

TA Instruments, a division of Waters Corporation, is seeking a creative and motivated Marketing Campaign Specialist to help lead the development, management, and execution of innovative, multi-channel marketing campaigns. As a developer and manufacturer of industry-leading systems in thermal analysis, rheology, microcalorimetry, and mechanical analysis, we market to diverse segments, including life sciences, advanced materials/polymers, batteries, medical devices, and other markets.

In this role, reporting to the Senior Director of Global Digital Marketing, you will work cross-functionally to project manage and implement targeted demand generation strategies to support the launch of world-changing products that empower the characterization of the most innovative materials.

This is an exciting opportunity for candidates that are looking to develop, broaden, and advance their career in marketing. You will work in partnership with highly skilled, customer-focused, data-driven professionals across product management, segment marketing, regional marketing, digital marketing, scientific applications, and PR/communications.

This position will be hybrid at our TA Instruments' New Castle, Delaware facility.

Responsibilities

  • Support the successful execution of product launches, segment marketing campaigns, and key initiatives to achieve business goals and objectives
  • Serve as a project manager for marketing product launches and campaign deliverables
  • Prioritize and facilitate project team reviews to ensure timely delivery of marketing materials
  • Project lead all stages of content planning, creation, review, approval, and distribution
  • Partner cross-functionally with internal and external collaborators to plan, develop, and complete deliverables, including, product management, segment marketing, regional marketing, digital marketing, applications, PR/communications, agencies, contractors, and suppliers
  • Ensure marketing materials align with Waters/TA Instruments brand guidelines and local regulatory requirements; enable streamlined review and approval
  • Track and analyze progress of marketing product launches and campaigns, report status to business partners and senior management
  • Collect, aggregate, and summarize marketing product launch and campaign performance results
  • Drive a consistent approach to handling marketing product launches and campaigns; share feedback to improve efficiency and drive continuous improvement
    Qualifications
    • Bachelor's degree in marketing, communications, or a related field
    • 2+ years' experience in marketing, project management, or a related field
    • Excellent project management and organization skills with strong attention to detail
    • Excellent verbal, written, and visual communication skills
    • Experience working with diverse, cross-functional, global teams and outside vendors
    • Flexible, proactive teammate; able to shift with changes in priorities
    • Experience working with project/content management platforms and digital asset management platforms
    • Knowledge of coordinated marketing communications (traditional, digital, and events) #LI-Hybrid
      Company Description

      Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

      Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

      Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.

      Key Words

      Marketing, Marketing Communications, Marketing Project Management, Marketing Specialist, Marketing Campaign Specialist, Campaign Specialist, New Product Launches, Marketing Campaigns