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Influencer Marketing Coordinator

3 months ago

New York, New York, United States MUBI Full time
About MUBI

MUBI was founded to build the biggest community of film lovers, anywhere

We are a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. And we have a team of brilliant, ambitious and passionate individuals to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realize MUBI's vision.

That's where you come in Join our global team and help us make great cinema accessible to everyone, everywhere.

About the role

We're looking for a creative and passionate person to join our Influencer Marketing team in New York or Los Angeles.

Working closely with the Influencer Marketing Manager and the global brand marketing team, you'll help to deliver all of MUBI's global influencer marketing initiatives, coordinating campaigns on major platforms like Instagram, TikTok, and more

You'll also assist and collaborate with our local marketing teams across the world to leverage influencers to promote local brand initiatives, as well as with our distribution team to promote our slate of new releases across theatrical and digital distribution.

You will focus on:
  • Assisting the Influencer Marketing Manager as we expand MUBI's influencer activity, setting and meeting goals to elevate the platform's presence in the space
  • Managing and building sustained relationships with a roster of partner creators
  • Supporting the execution of ongoing global influencer campaigns on Instagram and TikTok, promoting the MUBI brand and programming to global audiences
  • Brainstorming creative ideas for holistic influencer campaigns including paid buys, events and other activations
  • Assisting MUBI's local marketing teams around the globe on their influencer activity and events
  • Planning influencer events to promote MUBI's slate of exclusive theatrical, platform releases and global campaigns
  • Ideating and executing influencer giveaways and outreach
  • Working with MUBI's in-house design team on the production of creative assets to use across various influencer initiatives
  • Liaising with the digital team to leverage influencer posts on paid media
What you will bring:
  • Understanding of current social media trends and emerging social media accounts/opportunities
  • Strong understanding of film communities and creators on major social platforms
  • A passion for international and independent cinema
  • Creativity and enthusiasm, with a good head for marketing strategy
  • A highly self-motivated and autonomous approach, with an ability to thrive in a fast-paced environment
  • Ability to manage competing deadlines
  • Strong copywriting and communication skills
  • Attention to detail
  • Dedication to making every campaign the best it can be
  • Professional proficiency in English
  • 1-3 years related experience with at least 1 year in influencer marketing
  • (Desired) Marketing experience in the film/TV industry
  • Must be able to legally work in the US.
Research shows that men apply to jobs if they meet ~60% of criteria, but women and those in marginalised communities tend to apply only if they check all the boxes.

If you feel you've got what it takes but don't meet all the requirements we've listed above, we'd still love to see your application

We want to make cinema accessible to everyone. We believe people from different backgrounds bring different ideas that foster innovation and engagement, allowing us to attract great people to develop the best experience for our users.

MUBI Group Companies are committed to being an Equal Opportunity Employer. That means it's our responsibility to ensure that all candidates are not discriminated against in our hiring processes and our employment decisions based on their race, color, religion, nationality or ethnic origin, age, gender identity or expression, sex, marital status, physical or mental disability, socioeconomic background, sexual orientation, family or parental status, or any other applicable characteristic.