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Digital Product Manager
1 week ago
Position Summary/Objective:
The Minnesota Lynx are seeking a dynamic and strategic Digital Product Manager to oversee our digital innovation efforts across various platforms including web, mobile app, and SMS.
This role will involve managing campaigns, coordinating features, and evaluating success metrics to enhance fan engagement and experience.Reporting to the Director of Digital Products and Innovation, the Digital Product Manager will play a key role in driving digital initiatives and maximizing fan interaction.
Essential Functions:
The Digital Product Manager will be responsible for:
Web:
Promoting the latest content and owned campaigns on the website.
Identifying and promoting trending content, must-watch moments, and breaking news.
Implementing content tagging strategies to improve discoverability.
Providing comprehensive gameday coverage including pregame and post-game recaps.
Replicating the LynxLine experiences on the web and app platforms.
Mobile App:
Coordinating Push Notification campaigns to drive user engagement.
Managing app features, content, and ads to optimize user experience.
Assisting in QA testing features and addressing bug reports promptly.
Measuring the success of app features and optimizing them for better performance.
SMS:
Managing SMS campaigns, reporting on their performance, and evaluating success metrics.
Responding to fan comments or reactions in a timely and engaging manner.
Engaging fans through SMS initiatives such as the Birthday Club.
Knowledge, Skills, Abilities & Other:
The ideal candidate will possess:
Strategic Thinking:
Ability to think strategically and develop long-term plans to meet business objectives, while also being adaptable to changing market conditions and emerging technologies
User-Centric Mindset:
Strong focus on understanding and empathizing with user needs and preferences, with a commitment to delivering exceptional user experiences
Product Management:
Proficiency in product management methodologies and practices, including agile development, user story mapping, and roadmap planning
Data-Driven Decision Making:
Experience in leveraging data and analytics tools to inform decision-making processes, track key performance indicators (KPIs), and optimize product performance
Cross-Functional Collaboration:
Excellent collaboration and communication skills, with the ability to work effectively across diverse teams including design, engineering, marketing, and sales
Technical Aptitude:
Basic understanding of software development processes and technologies, including familiarity with web and mobile development frameworks, APIs, and data integrations
UX/UI Design:
Understanding of user experience (UX) and user interface (UI) design principles, with the ability to translate user insights into intuitive and visually appealing digital products
Project Management:
Strong project management skills, including the ability to prioritize tasks, manage timelines, and drive projects to successful completion
Problem-Solving Skills:
Proven ability to identify problems, analyze root causes, and develop creative solutions to address challenges and drive innovation
Market Awareness:
Knowledge of industry trends, competitive landscapes, and emerging technologies, with a keen understanding of how these factors impact product strategy and development
Continuous Learning:
Commitment to ongoing learning and professional development, with a willingness to stay updated on industry best practices and emerging technologies.
Experience:3-6 years of experience in digital product management roles or related areas.Education:
Bachelor's degree or equivalent combination of education and experience preferred.
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