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Direct Mail Marketing Manager
2 weeks ago
Job Summary: Direct Mail Marketing Wizard is responsible for consistent management of the direct
mail, Print, and in collaboration with digital execution efforts to maintain consistent and growing
revenue streams. This position also creates each recommendation and communicates these for
approval. The goal of this position is to add directly to the gross profit of the organization.
Responsibilities:
1. Calendar Management:
o Develop and manage direct mail, and print promotional calendars to ensure
consistent execution, growth in revenue and gross profit.
2. List Optimization
o Optimize customer lists through segmentation, targeting, and testing to
enhance campaign performance and Lifetime Value.
3. Testing and Results Analysis:
o Design and implement testing schedules to beat current controls and
increase gross profit.
o Analyze test results to refine and enhance future marketing campaigns to
maximize gross profit.
4. Daily Tracking and Analysis:
o Oversee and analyze daily tracking reports to measure the effectiveness of
marketing initiatives that produce gross profit and identify opportunities to expand
gross profit.
5. Cross-Functional Collaboration:
o Collaborate with the creative team to develop breakthrough marketing
campaigns that create and beat control promotions.
Skills needed: Data analysis, promotion management, direct mail experience, budget controls,
vendor negotiations, Drop Date Management, Production process, Marketing experience, Detail
orientation, communication across departments, House List management and segmentation,
Cold List Management and Segmentation, A/B testing matrices, Creative tests, Price tests,
Recency/Frequency/Monetary Value, Lifetime Value, Average Order Value, and excellent
organization skills. Experience with direct mail at companies like Bradford Exchange, Littleton
Coin, Danbury Mint, govmint, Things Remembered, or other direct mail focused companies.
Qualifications:
Proven experience in Direct Response Marketing with a laser focus on data-driven
decision-making.
Strong analytical skills with the ability to interpret data sets.
Experience managing direct mail and print marketing campaigns.
Database management and list segmentation strategies.
Experience with testing offers, prices, and products in a direct mail and print
environment
Exceptional project management and organizational skills.
Excellent written and verbal communication skills.
Proficiency in marketing analytics tools.
Attention to detail like your next breath depends on it
Note: This position is on-site or potentially a Hybrid structure. There is a dynamic and fast
changing office environment so being immediately available to respond to these changes and
capitalize on opportunities is a must. When applying, be aware that you will need to make
arrangements to be in the office 4 days a week and remote working on Fridays.
AMCH is an equal opportunity employer.
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