Vice President of Marketing

1 week ago

San Diego, California, United States Vitrolife Group Full time
Vitrolife Group is a global provider of medical devices and genetic services.

Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products.

We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.
We are currently approximately 1,100 colleagues worldwide, with headquarters in Gothenburg, Sweden.

Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors.

Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby.

The Vitrolife share is listed on NASDAQ Stockholm.

Position:
Vice President Marketing, North AmericaLocation: RemoteSalary: range of $200K - $230K Bonus: 25k

Position Summary:
Responsible for setting and executing marketing strategy for Vitrolife Group in North America. Align strategy execution across all functions and across all the medical equipment, device and genetic services business lines. Drive innovation and commercial success for the region.

You will set the vision and strategy for Marketing excellence standards, leading a dedicated team of Marketing professionals and leading cross-functionally.

Critical to success is the ability to work effectively with global marketing and stakeholders, manage resources, gain buy-in to the regional marketing plan, and proactively develop effective and accountable teamwork for timely execution.


Roles and Responsibilities:


Perform continuous assessment of portfolio competitiveness within region, both current and future anticipated state, and plans to maintain/improve portfolio performance and achieve sales objectives, including revenue and market share growth plans.

Provide key inputs into Strategy Reviews and resource planning, including market sizing, and forecasting and investment requirements - allocate budget and resources across the region and portfolio.

Actively solicit and share competitive intelligence; commission market research to identify market opportunities, ensuring return on investment (ROI) in data.

Identify points of intersection and creating collaboration across the portfolio, regions, and greater Vitrolife Group.
Attract and retain world-class marketing talent, guide their development and effectiveness as brand managers.

Establish and lead marketing support team providing center of excellence support (value propositions and insights, analytics, marcomms and content marketing, digital marketing).Demonstrate operational excellence - overseeing the development and execution of regional marketing plan, inclusive of programs to increase customer awareness, preference and purchase intent across full Vitrolife Group ensuring presence at regional conferences, workshops and implementing key sponsorships.

Establish KPIs to measure effectiveness of marketing activity in the region and be dedicated to continuous improvement, making budget decisions across the region and portfolios; understand sales support needs and ensuring feedback loops inform campaign and asset development.

Continually evaluate the product portfolio versus customer needs and competitive actions to identify opportunities for rationalization and strengthening.

Partner with commercial teams to ensure they are fully equipped with knowledge, materials and tools required for successful execution of growth objectives.

Identify and enable Market Access needs, requirements and key reimbursement and pricing programs.
Support advocacy and Key Opinion Leader (KOL) programs in partnership with Medical Affairs, professional societies, and patient groups.
Actively support Business Development initiatives to evaluate new inorganic opportunities.
Actively support Commercial Excellence and Sales to execute omni-channel strategy.

Required QualificationsBachelor's degree in marketing, Business Administration or related field or equivalent of degree (defined as an associate's degree and at least 10 years' experience in healthcare product marketing)7+ years' experience in product marketing, inclusive of extensive experience in full marketing mix of activities working with sales teams and supporting commercial teams with programs to drive awareness and sales.

3+ years' experience in Marketing leadership with direct reportsPreferred QualificationsMBA or master's degree in marketing, Business Administration, Economics or related fieldDeep marketing expertise in strategy, market analysis, product launch and product commercialization, and brandingHealthcare product/industry acumen, preferably in Womens Health or IVF industryLeadership skills to lead teams and shape/lead growth vision and marketing strategyStrong influencing skills across business functions, confidence to share difficult messages and defend decisions and make judgment callsInnovation:
develop new ideas through collaboration and execute on creative ideas

What We Offer:

As a full-time employee, you are eligible for our comprehensive Benefits, including:401(k) with Employer MatchMedical/Dental/Vision/ GAP insuranceBasic Life and AD&DShort / Long Term DisabilityCritical Illness and Accident InsuranceEmployee Assistance ProgramFlexible Spending & Health Savings AccountPaid Time Off 10 Paid Holidays An offer of employment is contingent on the successful passing of a background check.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Department Marketing Locations New Jersey, Northern California, Florida, Illinois, San Diego, Miami, Los Angeles, Denver Remote status Fully Remote Employment type Full-time

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