Senior Brand Manager

2 weeks ago


Florida, United States Kavaliro Full time

Exciting Opportunity as a Brand Manager

Key Responsibilities

  • Team Management: Oversee content teams to ensure cohesive strategy execution.
  • Growth Strategy: Implement key growth optimization strategies.
  • Content and Branding: Set priorities for product content and branding improvements by collaborating with creative and design teams.
  • Market Analysis: Analyze marketing trends and customer needs to guide product development.
  • Business Plan Execution: Execute business plans to achieve brand objectives and KPIs.
  • Cross-Functional Coordination: Align plans and targets with key stakeholders.
  • Integrated Marketing: Develop and execute marketing plans for practitioner and consumer channels.
  • Project and Budget Management: Ensure goals are met within budget.
  • Product Launches: Oversee commercialization of new products.
  • Performance Metrics: Analyze indicators and propose optimization strategies.
  • Data-Driven Campaigns: Use data-driven methodologies to enhance campaigns.
  • Additional Duties: Perform assigned tasks dutifully.

Required Skills and Abilities

  • Industry Expertise: Extensive Health & Wellness experience, knowledge of sector trends, and regulatory issues in nutritional supplements.
  • DTC and DTP Experience: Proven track record in Direct-to-Consumer and Direct-to-Practitioner marketing.
  • Analytical Skills: Ability to analyze data and provide strategic recommendations.
  • Prioritization and Organization: Exceptional ability to prioritize tasks in a dynamic environment.
  • Problem-Solving: Strong organizational and problem-solving skills.
  • Content Creation: Proficient in creating engaging content and innovative ideas.
  • Agency Management: Experience in managing external agencies.

Working Conditions

  • Work Environment: Hybrid

Minimum Qualifications

  • Experience: 5-10+ years in brand management marketing, including leadership roles.
  • Education: Bachelor's Degree in Business, Marketing, or related field.


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