Sr Digital Marketing Strategy Manager

2 weeks ago


San Diego California, United States ServiceNow Full time
Job Description


Role:

We are seeking a Senior Digital Strategy Manager who will connect the dots within our fast-paced Digital Marketing team. This role focuses on determining strengths, weaknesses, operational effectiveness, and opportunities for improvement.

It also includes recommending initiatives from internal and external factors that minimize risks and formulate plans to achieve long-term goals.

Assessing organizational performance and developing achievable goals by implementing processes that improve organizational effectiveness.


This role demands a deep understanding of digital marketing analytics, strategy formulation, and end-to-end digital strategy across the different platforms within a B2B enterprise SaaS environment.

What You Get to Do in This

Role:


Develop and share comprehensive analytical insights and recommendations for digital marketing programs, content and campaign strategies, and organization-wide performance key metrics.

Maintain continuous alignment with key stakeholders, including program sponsors and business leaders, through proactive and effective communication.

Adeptly manage adjustments in program scopes and schedules and spearhead the evaluation of their impacts on broader strategic initiatives.

Develop and oversee the end-to-end Digital's reporting templates and methodologies, including quarterly business reports and reporting for strategic initiatives.

Proactively identify emerging gaps in skills and process capabilities, devising strategies to enhance long-term business sustainability and growth.

Constantly being curious about the impact of designed programs and how to measure the results and impact.
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