Content Marketing Manager

2 weeks ago

Waterville, Maine, United States Colby College Full time
Job Description

Department:
Marketing and Communications

Pay Rate Type:
Salary

Employee Type:

Job Summary:
Colby is seeking a content marketing manager to join Colby's Communications Office.

Reporting to the director of project management, the content marketing manager will help drive forward communications regarding Advancement initiatives by implementing a wide range of marketing efforts.


The content marketing manager will have the ability to craft compelling, innovative content and support the implementation of multi-channel marketing plans that drive results in a frequently changing environment.

The successful candidate will have a facility with digital marking tools, and an eye on evolving technologies and disruptive trends.

We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.


ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Manage the content strategy, including development and implementation, for Advancement Communications on the Alumni website, Alumni social media channels relevant to an external audience including donors, alumni, parents, volunteers, and friends
In collaboration with the Advancement team, drive the creation of differentiated messaging that supports focus areas and key themes and strategically relevant messaging concepts
Serve as the primary liaison with Advancement to advance department initiatives and attend Advancement internal meetings
Write and edit content for a variety of projects that could include social media posts, website content such as alumni profiles and feature stories, advertisements, presentations, slide shows and lead the project management of video, digital, web and social media initiatives
Work with editorial director and senior director of digital on planning the Advancement editorial and social media calendars and to keep the Advancement website updated with new content and messaging
Provide creative direction and graphic design ideas for Advancement creative content and for presentations
Collaborate across teams to develop and drive storytelling opportunities
Use analytics to make data-driven decisions about content, platform, segments, and cadence
Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice

QUALIFICATIONS:
Bachelor's degree or the equivalent in education and experience; coursework in marketing, strategic communications, journalism, or related field a plus
Minimum of 1-3 years of experience in marketing, strategic communications, journalism, or a related field required
Strong written and verbal communication skills, with the ability to create engaging content and communicate effectively with internal and external stakeholders
Experience writing for multiple platforms including print, email, web, and social media; experience with campaigns a plus
Digital marketing experience required, including the use of web content management systems (WordPress), website metrics systems (Siteimprove), email platforms (Mailchimp), project management tools (Asana), and social media tools (Brandwatch)
Ability to think creatively and be innovative in creating content
Attention to detail and ability to handle multiple and varied tasks independently in a fast-paced, team-oriented environment required
Highly developed computer skills including experience with Microsoft Word, Excel, and PowerPoint, plus Google Suite
Appreciation of Colby's mission and the ability to effectively communicate it
Excellent grammar, interpersonal, verbal, and written communication skills
Strong aptitude for collaborating and creating with others
Must be able to work additional hours during busy periods, including evenings and weekends
Ability to make an impact through work as a member of a team and diverse community

KEY RELATIONSHIPS:


Reporting to the director of project management, the content marketing manager will work closely with the CMCO and all members of the Communications Office team.

This position will regularly collaborate with team members across the Division of College Advancement, as well as interact with key donors, alumni, parents, faculty, staff, and students.

WORKING CONDITIONS/

PHYSICAL REQUIREMENTS:
General open office and campus environment. Position involves sitting, although frequent movement is necessary. Computer usage involving repetitive hand/wrist motion is also necessary. Ability to move around campus and interact with faculty, staff, students, alumni, and external constituencies regularly is crucial.

TO APPLY:
Interested candidates should apply electronically by clicking the "Apply" button on the Colby Careers website. Please submit a letter of interest including salary requirements, resume, and the contact information of three professional references.

A review of applications will begin immediately and will continue until the position is filled.


Colby is a private, coeducational liberal arts college that admits students and makes employment decisions on the basis of the individual's qualifications to contribute to Colby's educational objectives and institutional needs.

Colby College does not discriminate in its educational programs or employment on the basis of race, color, gender, sexual orientation, gender identity, disability, religion, national origin, age, marital status, genetic information, or military or veteran's status.

Colby is an equal opportunity employer and operates in accordance with federal and state laws regarding non-discrimination.

Colby complies with Title IX, which prohibits discrimination on the basis of sex in an institution's education programs and activities.

Questions regarding Title IX may be referred to Colby's Title IX coordinator or to the federal Office of Civil Rights.

We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.

For more information about the College, please visit our website:
#J-18808-Ljbffr

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