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Content Marketing Specialist

3 months ago

Dublin, California, United States Zeiss Inc Full time

Join Our Team as a Content Marketing Specialist at ZEISS

The Content Marketing Specialist is in charge of developing, planning, and implementing ZEISS's overall content strategy. They play a crucial role in managing the creation and production of marketing content and assets, both online and offline, to boost the brand and generate leads for the assigned product and/or solution on a global scale.

Responsibilities include:

  • Developing global B2B communication concepts for products and solutions related to Glaucoma and Retina diagnostics, collaborating closely with the Strategic Marketing team and other internal stakeholders.
  • Defining global communication approaches and messaging based on customer insights and competitive analysis, validated by the target group of ophthalmologists.
  • Setting up and executing global multichannel lead generation campaigns with a focus on digital platforms (website, email automation, social media), including creating campaign assets and clinical content collaterals.
  • Developing and managing product websites incorporating SEO and SEA concepts.
  • Overseeing project management and internal approval processes from start to finish.
  • Monitoring the success of campaigns closely, establishing KPIs and creating relevant dashboards.
  • Collaborating with internal teams like Strategic Marketing, Product Management, Professional Education, and Brand guideline team.
  • Briefing and overseeing external partners (creative agencies, media agencies, production companies), negotiating project bids, and managing budgets and timelines efficiently.
  • Coordinating with local counterparts in various countries, tailoring campaigns, supporting localization efforts, and identifying material modification needs.

Requirements:

  • Bachelor's degree in Business, Marketing, Journalism, Communication, or a related field.
  • Minimum of 5 years of relevant experience in global marketing communication within a B2B setting, with a preference for medical device marketing.
  • Strong expertise in Communication strategies, Customer insights, Marketing automation, Website performance, Analytics tools, SEO, and social media.
  • Excellent written and verbal communication skills.
  • Result-oriented with solid project management abilities, capable of handling multiple tasks effectively under pressure.
  • Team player with strong networking skills and the capacity to manage relationships within and across organizations.
  • Experience working in a global environment.

Hourly pay for this position is $63.00.

This role's compensation may vary based on factors like location, scope of role, qualifications, education, experience, and talent scarcity.

The position is eligible for a performance bonus and offers a range of benefits including medical plans, retirement savings, and paid time off.

About ZEISS:

At ZEISS, we are committed to providing Equal Employment Opportunity without any form of discrimination based on race, color, religion, gender, age, national origin, disability, medical condition, military or veteran status, citizenship, sexual orientation, pregnancy, genetic predisposition, or any other protected class or characteristic according to federal, state, or local laws.