Demand Generation Lead
2 weeks ago
Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or City and state must be separated by a comma followed by a space (e.g., Houston, TX )UL, LLC Demand Generation Lead in Austin , Texas This role is hybrid on-site (3) days a weekUL Solutions is looking for a Demand Generation Lead to help drive lead and pipeline generation across our portfolio of software products and advisory services.
The demand generation lead will play a pivotal role in establishing and scaling best practices and will work closely with several product marketing teams to generate the right leads and support their buying journey.
The ideal candidate is an expert in B2B tech marketing and has experience driving successful demand generation programs across a range of go-to-market models.
Has accountability for the performance and results within own discipline or function.Manages activities, programs and/or agency resources to develop and optimize the strategy for marketing technology tools support, identifies areas where technologies and toolsets can improve performance and provides new functionalities to meet business objectives.
Develops strong working relationships with business, marketing and sales stakeholders to define and oversee process creation, implementation, governance and continuous improvement to increase adoption and ensure alignment for lead development, contact acquisition, event support and demand generation.
Manages activities, programs and/or agency resources to develop, manage and execute measurable demand generation campaigns that engage and nurture prospects to increase sales pipeline and deliver direct revenue.
Manages activities, programs and/or agency resources to provide input to optimum inbound and outbound tactic mix and works closely with strategic communications and business stakeholders to provide input on optimal content strategies that drive successful demand generation programs.
Manages activities, programs and/or agency resources to analyze and translate data into actionable insights on program performance, marketing impact and forecasting.
Manages activities, programs and/or agency resources to optimize teleservices including business development, contact acquisition, event support#LI-Hybrid#KM-1.Bachelor's degree in marketing, communications, business, economics or science related fieldMinimum 8 years' experience working in B2B marketing roles, ideally at software companiesExperience building lead nurture programs and using marketing automation platformsExperience managing paid digital campaigns through channels like AdWords, LinkedIn, etc.
Experience marketing to a technical audienceExperience working within a matrixed, enterprise marketing organizationExperience working with Salesforce, Marketo and marketing analytics platforms (i.e. PowerBI, Tableau)A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries.UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers product innovation and business growth.
The UL Certification Marks serve as a recognized symbol of trust in our customers products and reflect an unwavering commitment to advancing our safety mission.
We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.
From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world.
Our science is your advantage.Mission:
Working for a safer worldUL LLC has been and will continue to be an equal opportunity employer.
To assure full implementation of this equal employment policy, we will take steps to assure that:
Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.
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