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Brand Manager

2 months ago

Lancaster, South Carolina, United States Corps Partners Full time
Manages brand portfolios to maximize long-term sales and profit; develop and execute portfolio strategy to build long-term brand health.

Responsible for developing global brand position, communication strategies and marketing (5P) programs for all products (within a brand) to build consumer demand and market share.

Provides the vision, mission, goals and strategies for respective brand.
Responsible for management of existing and new products within the brand
Plans and coordinates the marketing and promotional campaigns for assigned products.
Assists with coordinating campaigns/promotional opportunities with retail marketing, sales, digital and e-commerce teams for integrated brand communication plans.
Responsible for developing brand standards and ensuring consistency throughout all brand elements.

Oversees and provides creative direction to both internal and external agencies, with focus on content marketing for digital, website, social media and PR.

Works with market research agency to analyze market and competitive trends, provide recommendations based on key learnings and execute actionable steps.

Ability to stay on top of industry trends, propose innovative ideas.
Participates in development of annual brand budget process. Works with Market Director to maintain / track annual budgets and P&L for appropriate segments/ markets.
Presents status update on overall business to Market Director on a quarterly basis.

Supports sales as needed, including:
PowerPoint presentation input, Market/Competitive information, Market Research information.
Acts as the brand ambassador for respective brand(s) including the training and education on products. Will coordinate with SMEs to provide customer service training on new products.
Attends tradeshows as needed.
Communicates effectively with other departments within the organization and function within a team environment.
Provides leadership to Associate Brand Managers.

Experience:
·

Bachelor degree in Marketing, Communications or related discipline.
·

Marketing/sales and/ or product management experience.
·

Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast paced environment.
·

Entrepreneurial Mindset is mandatory.
·

Retail Marketing & Brand experience a plus.
Apply
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