Associate Brand Manager, Expert

1 week ago

Trenton, New Jersey, United States GSK Group of Companies Full time
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people.

By growing and innovating our global portfolio of category-leading brands - including Sensodyne, EmergenC, Advil, TUMS, Theraflu, and Centrum - through a unique combination of deep human understanding and trusted science.

What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

The

Associate Brand Manager (ABM), Expert

will support the Oral Health portfolio by developing and activating the Expert marketing strategy. The candidate will support Expert planning for

Sensodyne, Pronamel, Parodontax, Poligrip,

and

Polident.


The ABM will drive first choice among Dental Health Care Professionals (DHCP), resulting in compelling recommendations of GSK CH brands to patients, increasing sales and enhancing brand equity.

The ABM will focus on developing and deploying expert marketing programs to accelerate the growth of the #1 Specialty Toothpaste portfolio in the US.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

These responsibilities include some of the following:
Shape and support Expert Omnichannel strategy and activation across activated channels.

Work closely with insights team, agencies, and global marketing team to translate DHCP and consumer/patient insights into activation plans for new product launch as well as new positioning and messaging to drive professional recommendations and brand growth.

Collaborate closely with the salesforce and capabilities team to develop salesforce support materials including e-sales aid, sales training, and patient education materials.

Build a culture of "expert obsessed", creative bravery, agility, and data/performance driven within the expert team and reflected associated expert strategies and activation plans.

Develop and execute industry leading activation plans, grounded in superior science to bring the brand strategies to life, including digital, advocacy, media, sampling, conventions and data/analysis.

Drive expert marketing performance metrics to ensure successful achievement of objectives and continuous improvement (Average Weekly Recommendations, Digital performance metrics, ROI analysis, etc.).Deeply understand the category, brand, competitors, customers and their needs, marketplace trends and target audiences to support decision-making.

Support the development of an integrated digital strategy and relate activities related to expert strategy and Brand Heart.
Support claim development and document key claims and their substantiation.
Support translation of the scientific story for the brand to the expert audience.
Manage budget to ensure effective and efficient deployment of resources.
Key Performance Indicators

  • Achieves HCP recommendation targets and expert engagement metrics
  • Demonstrates ability to manage conflict, influence peers, and build strong working relationships across leadership teams.
*The position is based in Warren NJ and follows hybrid model requiring 2-3 day in office presence

Why you?

Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

MBA Degree in Marketing or Related Field2+ years of commercial marketing experience (i.e.

brand management, market research, consumer behavior, business analysis)2 years of CPG specific experience in a Consumer Healthcare environmentBudgeting and forecasting, commercial and financial acumenPreferred Qualifications:

If you have the following characteristics, it would be a plus:

Prior brand management experience in U.S.

consumer packaged goods brands, revenue growth management, route-to-market planning and analysis, advertising/media planning, P&L analysis / performance against plan, brand/package contribution, brand portfolio management, and changes in packaging.

Successful managerial experience including associate development and driving results through others.
Digital Marketing and Analysis ExperienceDemonstrated effectiveness as leader, facilitator, and team member, with strong communication skills.
Proficient in influencing, collaboration, conflict management, and decision making.
Successful experience managing strategic development and execution of advertising campaigns.
Proven ability to develop and apply strategic principles in relation to varied business activities.
Knowledge of multiple product categories as well as with complex regulatory/clinical/medical issues preferred.
Experience with identifying, evaluating and developing new product opportunities.
Digital Capabilities

Good understanding of content ecosystems of key leading platformsUnderstand and promote GSK's digital agenda.
Liaise with Global and Commercial Marketing on digital activation

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.

On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.

We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.


The salary range for this role is:
$ 101, ,401 USD + 12% bonus

Care to join us. Find out what life at Haleon is really like


At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary.

We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions.

We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles.

This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.


Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment.

This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.

#J-18808-Ljbffr

  • Manager, Brand Marketing-Trojan

    7 days ago

    Trenton, New Jersey, United States Church & Dwight Full time

    A collective energy and ambition. A place where you can make a real difference. Were a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take...

  • Mobile Associate

    3 weeks ago

    Trenton, New Jersey, United States TMobile Full time

    Be unstoppable with usT-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your...

  • Associate Director, Business Development

    1 week ago

    Trenton, New Jersey, United States Mantell Associates Full time

    Mantell Associates is currently partnered with an up and coming Cell Therapy CDMO in their search for an Associate Director of Business Development to join their Commercial team.Associate Director of Business Development - Responsibilities:Look after a team of talented and highly scientific Business Development / Sales Account ManagersDrive the team and help...

  • Associate Sales Manager

    7 days ago

    Trenton, New Jersey, United States SYNTEGON Full time

    Associate Sales Manager 90 Boroline Rd., Allendale, NJ, United States Full-timeCompany DescriptionSyntegon Technology is one of the leading suppliers of process and packaging technology. At over 30 locations in more than 15 countries worldwide, a highly-qualified workforce develops and produces complete solutions for the pharmaceuticals, food, and...

  • Associate Director, Companion Diagnostics Project Management

    1 week ago

    Trenton, New Jersey, United States Daiichi Sankyo Full time

    Join a Legacy of Innovation 110 Years and CountingDaiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a presence...

  • Practice Manager

    7 days ago

    Trenton, New Jersey, United States Banfield Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or City and state must be separated by a comma followed by a space (e.g., Houston, TX )Banfield Pet Hospital Practice Manager in Ocean , New Jersey Veterinary Practice Manager Careers at Banfield Pet Hospital Practice Managers play a pivotal role in our...

  • Associate Manager, Commercial Strategy and Operations

    1 week ago

    Trenton, New Jersey, United States Legend Biotech US Full time

    Company Information Legend Biotech is a global biotechnology company dedicated to treating, and one day curing, life-threatening diseases. Headquartered in Somerset, New Jersey, we are developing advanced cell therapies across a diverse array of technology platforms, including autologous and allogenic chimeric antigen receptor T-cell and natural killer (NK)...

  • Audit Manager

    7 days ago

    Trenton, New Jersey, United States Mercadien Full time

    Are you looking for an opportunity to work for a professional firm that offers flexibility? If so, seize this opportunity The Mercadien Group is looking for an Audit Manager to become part of our dynamic audit team. Assuming this role, you will work closely with firm partners, professional staff, the operations team and diverse clients to provide important...

  • Associate Client Manager

    7 days ago

    Trenton, New Jersey, United States Nielseniq Full time

    Company Description Location: Iselin, NJ / Parsippany-Troy Hills, NJ (Hybrid, 2x a week on-site in Iselin, NJ)REFID848546Job Description The Associate Client Manager is responsible for all client activity and the overall success of NielsenIQ at the customer. This includes delivering analytics and initial recommendations for clients based on the NielsenIQ...

  • Senior Manager

    1 week ago

    Trenton, New Jersey, United States Lupin Pharmaceuticals Full time

    Overview Lupin is comprised of a fast growing, innovative and robust team of manufacturing, Research and Development and commercial divisions. Together these entities make up the generic and branded U.S. business. Lupin has a significant generic pipeline, and a branded focus on women's health. Our first Research and Development facility in the US is located...

  • Traffic Engineering/ITS Department Manager

    1 week ago

    Trenton, New Jersey, United States Arorapc Full time

    Job DescriptionArora and Associates, PC is seeking qualified applicants for the following position in our Lawrenceville, New Jersey office:Traffic Engineering/ITS Department Manager (Job No. L Responsibilities:As Department Manager and lead traffic engineering subject matter expert: Supervise technical staff Manage department resources to meet project needs...

  • DC Inventory Control Manager

    1 week ago

    Trenton, New Jersey, United States Burlington Stores Full time

    LOCATION2961 Route 322 Swedesboro NJ US 08085 Overview As the DC Inventory Control Manager, you will be responsible for overseeing and managing all aspects of inventory control within the organization. The primary objective will be to ensure accurate inventory levels, optimize inventory processes, and minimize costs. This role requires strong analytical...

  • Retail - Store Associate

    1 week ago

    Trenton, New Jersey, United States Safariland Full time

    TOGETHER, WE SAVE LIVES OVERVIEWThe Safariland Group is a leading global provider of a diverse range of safety and survivability products designed for the public safety, military, professional and outdoor markets. The Safariland Group offers a number of recognized brand names in these markets including Safariland, Med-Eng, ABA, Second Chance, Bianchi, Break...

  • Customer Sales Manager

    7 days ago

    Trenton, New Jersey, United States B&G Foods Full time

    Ready to be part of something special?Join our FamilyAs the Dollar Channel Sales Manager, you will be responsible for achieving national account objectives (sales, margin, distribution, and trade spend) on assigned brands within the Dollar Channel.Responsibilities: Achieving assigned quarterly and annual sales and profit objectives, with a strong focus on...

  • Communication Manager

    7 days ago

    Trenton, New Jersey, United States Resumecampus Full time

    Location:New Jersey, USA Salary:$180,000 per annum Are you passionate about crafting compelling narratives and shaping the communication strategy of a dynamic organization? Do you thrive in a fast-paced environment where your creativity and strategic thinking can make a tangible impact? If so, we have an exciting opportunity for you Position Overview:As the...

  • Multi Unit Manager

    1 week ago

    Trenton, New Jersey, United States Blink Fitness Full time

    0680-Blink - NutleyNutley Twp, NJ 07110, USA Description Job Overview:Blink is looking for a dynamic Area Manager to join our team The person must have proven experience driving revenue, training and developing employees, and managing multi-unit facilities. The Area Manager will also be responsible to ensure consistent growth of the ancillary revenue...

  • Account Manager

    7 days ago

    Trenton, New Jersey, United States Alliant Insurance Services Full time

    Alliant Insurance Services is one of the nation's largest and fastest-growing insurance brokerage and consulting firms. We operate through a network of specialized national platforms and local offices to offer our clients a comprehensive portfolio of solutions built on innovative thinking and personal service. Alliant is changing the way our clients approach...

  • Commercial Sales Manager

    1 week ago

    Trenton, New Jersey, United States The Ladders Full time

    Job DescriptionAbout Us Treasury Wine Estates (TWE) is one of the world's leading wine companies. We know that it's the thinkers, makers and doers who have the most impact as we continue to strive towards being recognized as the world's most admired premium wine company. We are proud of our portfolio of brands that have tremendous heritage, rich quality and...

  • Data Scientist Manager

    1 week ago

    Trenton, New Jersey, United States Selby Jennings Full time

    Title:Data Science ManagerLocations:New JerseyResponsibilities:Lead a team of statisticians in research and development of new predictive models and analytical techniquesProvide analytics for setting price, underwriting and product strategiesCreate and strengthen models used in a variety of situations within the product management structureWork with cross...

  • District Sales Manager

    3 weeks ago

    Trenton, New Jersey, United States Sysco Full time

    Company: US0075 Sysco Philadelphia, LLCZip Code:19148Minimum Level of Education:High School or EquivalentMinimum Years of Experience:2 YearsEmployment Type:Full TimeTravel Percentage: 0COMPENSATION INFORMATION:The pay range provided is not indicative of Sysco's actual pay range but is merely algorithmic and provided for generalized comparison. Factors that...