Senior Director, Technology Strategy

7 days ago


Columbia Maryland, United States Merkle Full time
Job Description

As our Sr.

Director, Technology Strategy you will work in a remote setting and report into the VP, Technology Strategy Consulting Partner, in addition to partnering with and mentoring other leaders, analysts, managers, and directors on each project.


You will be called to master our frameworks and develop a deep understanding of how the entire marketing technology stack comes together to enable our client's vision.


You will have the opportunity to work across industries with subject matter experts and thought leadership that will come together in sound consulting deliverables informing planning, key decisions and technical implementations.


Key Responsibilities:


Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, AdTech., and custom solutions, as applicable.

You will...

Connect technology capability challenges or goals to business needs and build compelling stories to articulate value

Build relationships and manage client expectations by facilitating and driving client meetings and discussions

Lead daily delivery efforts partnering with the engagement team members to complete materials in powerpoint, excel, and Lucidchart.

Lead and participate in discovery meetings with clients, new partners, vendors or subject matter experts taking thorough notes, gathering documentation and identifying follow-ups

Bring an industry-leading perspective / POV about a key area of the customer experience technology stack and create thought leadership

Ability to provide opinions and recommendations in all manner of marketing-related technology use cases

Lead consulting engagements by building the storytelling and developing recommendations for how to best leverage information and technology to drive programs across all channels and media

Direct and manage consulting analysts to guide work product development, coach on presentation and storytellng skills, and educate on technology capabilities

Leverage existing frameworks and gather key assets and materials

Own internal initiatives to improve the offerings and capabilities of the overall team including bringing new consulting engagements to leadership for consideration\

Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences

Support business development opportunities across verticals as a technology strategy SME or finding opportunities within existing clients

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