senior product marketing manager

2 weeks ago

East Windsor Twp, United States Eugia US LLC Full time
Division Overview

Eugia is US-based independent specialty pharmaceutical company focused on generic sterile injectables, oncology, hormones, and ophthalmic medicines. Eugia has best-in-class, dedicated manufacturing and R&D capabilities to meet customer needs as they emerge. We are committed to consistently providing our customers with high quality specialty medicines.


Eugia's mission is to make the process of buying specialty pharmaceutical products an experience customers look forward to, and our vision is to become synonymous with excellent customer service and continuously improve upon this excellence by being transparent, responsive, and consistent.

We are expanding Eugia's capabilities to include the manufacture of highly complex injectables to answer that need.

Eugia is the partner of choice to deliver on the promise of generic specialty pharmaceuticals.

Job Overview


The Senior Product Marketing Manager is a valued member of our Marketing Operations Team and is responsible for leading a portfolio of sterile injectable pharmaceutical products in the acute and non-acute space.

This position requires a combination of P&L strategy, product management, and promotional marketing.

This position reports to the Sr. Director of Marketing Operations. This role is located onsite in East Windsor New Jersey with one (1) day a week remote.

Responsibilities

Manage P&L for portfolio of products as assigned including, pricing, forecasting, budget, bids and other financial targets
Develop and support the implementation of short- and long-term business strategies and tactics to reach financial targets and expand use of specialty pharmaceuticals
Actively engage and support selling efforts by working in close collaboration with Sales on product needs, new bid opportunities and customer communications
Create customer messaging for Sales use with customers
Recommend promotional product strategies and tactics to engage customers and drive compliance
Collaborate with cross-functional partners and vendors to develop of comprehensive marketing collateral based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources
Support development of annual sales meeting strategies, messaging, collateral, and training effort to ensure effective pull-through and contract compliance
Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning
Work with marketing leadership to set strategy, messaging, and execution approach for relevant trade shows and exhibitions; develop plans specific to products in your portfolio
Participation in marketing planning (annual marketing plan) – competitive research, market landscape analysis, development of molecule plans and budgets, presentations to leadership
Monitor and track competitive intelligence, market landscape and product performance to continually optimize plans to meet forecasts
Gain market and competitive insights from market research, customers and field-based personnel and management for communication tools and messaging development
Develop deep understanding of customer targets and their needs to develop effective communications and solutions
Plans and participates in advisory boards, market research, and consultant meetings to support or validate strategies and tactics
Partner with marketing communications to develop and implement social media outreach and content to LinkedIn, Twitter, Facebook, email/email campaigns
Must be willing and able to travel up to 20% of the time
Identify product opportunities and product rationalization analyses to optimize sales and profitability

This is not an exhaustive list of all responsibilities, duties, skills, efforts, or requirements associated with the role.

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned with or without notice.

Qualifications - Skills & Requirements

Demonstrated ability to interpret data and develop compelling message for use with clinicians where applicable
Excellent analytical, strategic thinking, and problem-solving skills
Strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required
High level of internal initiative, independent thinking, and ability to interact with sales team and other cross functional teams
Must be an effective team player in a fast-paced, highly visible environment
Effectively work in a regulated industry
Proficient in Microsoft suite of products including Teams and Power BI preferred
Advanced excel skills including v-lookup, formulas, and pivot tables
Must live within a commutable distance to the East Windsor NJ offices

Education & Experience

Bachelor's Degree; MBA Preferred
Prior generic pharmaceutical marketing experience required
Minimum of 5-8 years of experience in analytics, finance, generic marketing, or product management in the healthcare industry

Physical Requirements

OFFICE POSITION - While performing the duties of this job the employee is required to:

Stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment
Specific vision abilities required by this job include close vision requirements due to computer work
Light to moderate lifting is required
Moderate noise (i.e. business office with computers, phone, and printers, light traffic).

Ability to sit at a computer terminal for an extended period of time Sedentary work Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Additional Physical Requirements

No Additional Requirements

Blood/Fluid Exposure Risk

Category

III:
Tasks involve no exposure to blood, body fluids or tissues. Category I tasks are not a condition of employment.
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