Marketing Automation Specialist

1 week ago

Cambridge, Massachusetts, United States The Ladders Full time


Position at Cultural Care Au Pair

The Marketing Automation Specialist is a dynamic and fast paced position which reports into the Senior Director of Marketing. Cultural Care is looking for a teammate who is strategic, analytical, organized and a strong communicator to optimize and enhance our communication plans and drive conversion through the marketing funnel. You'll collaborate with a passionate and dedicated team of marketing and creative professionals within a mission-driven, global organization.

The role:

We are seeking a talented and experienced Marketing Automation Specialist to join our marketing team. The ideal candidate will have a strong background in email marketing and automation, with proven experience in managing and optimizing email and SMS campaigns to drive engagement, conversion, and retention. You will be responsible for overseeing all aspects of our marketing automation platform and strategy to maximize the impact of our communications.

What you'll do:
  • Develop and execute comprehensive email marketing automation strategies to nurture leads, drive customer engagement, and increase conversions across various stages of the customer lifecycle.
  • Manage the day-to-day operations of our email marketing automation platform, including campaign setup, segmentation, scheduling, testing, and optimization.
  • Collaborate with cross-functional teams, including marketing, sales, and operations, to develop targeted email campaigns that align with business objectives and messaging priorities.
  • Design and implement automated workflows and email journeys based on customer behavior, preferences, and segmentation criteria.
  • Monitor key performance metrics, such as open rates, click-through rates, conversion rates, and goal achievement, to evaluate the effectiveness of campaigns and identify areas for improvement.
  • Conduct A/B testing to optimize email content, subject lines, calls-to-action, and other elements to maximize engagement and conversion rates.
  • Provide regular reporting and analysis of email performance metrics, insights, and recommendations to inform decision-making and drive continuous optimization.
  • Maintain email marketing compliance with relevant regulations (e.g., GDPR, CAN-SPAM) and best practices to ensure data privacy and deliverability.
Who you are:
  • 3-5 years of experience in email marketing, with a focus on email automation and lifecycle marketing
  • Proven track record of managing and optimizing email campaigns to drive engagement, conversion, and retention.
  • Proficiency in email marketing automation platforms such as Salesforce Marketing Cloud or similar.
  • Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions to optimize campaign performance.
  • Excellent project management skills with the ability to independently manage multiple projects simultaneously and meet deadlines.
  • Detail-oriented with strong organizational skills and the ability to prioritize tasks effectively.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Ability to work with database queries to create accurate audience segmentation - experience working with Salesforce is a plus
  • Knowledge of HTML and CSS for email template customization is a plus.
Why you'll love working here:

Work in our North American headquarters where you'll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs. You can expect:
  • Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
  • Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
  • Four weeks paid vacation your first year and ten paid holidays
  • 25% company match on your 401(k)
  • Excellent medical, dental, and vision coverage, along with life and disability insurance
  • Wellness benefits and a yearly fitness reimbursement
  • EF program discounts including travel, language schools, childcare, and more
  • Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
  • Discounts at local venues and businesses
  • Paid travel experiences
About Cultural Care Au Pair:

At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. We build global families by bringing together international visitors with American host families-providing meaningful childcare support for families, an unforgettable year in America for au pairs, and a culturally enriching experience for both parties. We are proud to be the largest and most experienced au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated by the Department of State and our dedicated staff work together to ensure each participant has the experience of a lifetime.

Here at Cultural Care, we are a team of problem-solvers, relationship-builders, and innovators who are constantly thinking about how we can improve our program experience, respond to both micro and macro level business challenges, and evolve to stay relevant to our global audiences.

Cultural Care Au Pair is associated with EF Education First, the world leader in international education. At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.

Cultural Care Equal Opportunity Employment Statement:

Cultural Care is proud to be an equal opportunity employer and is committed to providing employees with a work environment free of discrimination and harassment. All qualified applicants will be considered for employment regardless of age, ancestry, color, gender identity, gender expression, marital status, national origin, physical or mental disability, race, religion, sex (including pregnancy), sexual orientation, parental status, Veteran status, or any other status or characteristic protected by applicable laws, regulations and ordinances. Discrimination or harassment based upon any of these factors is wholly inconsistent with everything we believe in and will not be tolerated. Furthermore, such discrimination or harassment may violate the laws and regulations in the locations in which we operate.

About EF Education First:

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at

  • Sr. Specialist, QC Automation

    1 month ago

    Cambridge, Massachusetts, United States Beam Therapeutics Full time

    Company OverviewBeam Therapeutics is developing precision genetic medicines through the use of base editing. Beam's proprietary base editors create precise, predictable, and efficient single base changes, at targeted genomic sequences, without making double-stranded breaks in the DNA. This enables a wide range of potential therapeutic editing strategies that...

  • Sr. Specialist, QC Automation

    4 weeks ago

    Cambridge, Massachusetts, United States Beam Therapeutics Full time

    Company OverviewBeam Therapeutics is developing precision genetic medicines through the use of base editing. Beam's proprietary base editors create precise, predictable, and efficient single base changes, at targeted genomic sequences, without making double-stranded breaks in the DNA. This enables a wide range of potential therapeutic editing strategies that...

  • Digital Marketing Specialist

    4 weeks ago

    Cambridge, Massachusetts, United States Randstad USA Full time

    job summary: Our client is a well-known private Ivy League research University and Education Leader and they are looking for a Digital Marketing Specialist to join their growing team on a contract through October, with the opportunity for extension. The Digital Marketing Specialist will assist with and coordinate digital marketing and advertising campaigns,...

  • Digital Marketing Specialist

    1 month ago

    Cambridge, Massachusetts, United States Randstad USA Full time

    job summary: Our client is a well-known private Ivy League research University and Education Leader and they are looking for a Digital Marketing Specialist to join their growing team on a contract through October, with the opportunity for extension. The Digital Marketing Specialist will assist with and coordinate digital marketing and advertising campaigns,...

  • Backend Java Developer in process automation

    1 week ago

    Cambridge, Massachusetts, United States Sapphire Technologies Full time

    What can you expect?You will capture current processes, ideally using a modeling language such as BPMN You will design and align the automated target process You will implement the automated process as a microservice and integrate it into our software landscape You will document the implemented software You will design and develop the following components:...

  • Director of CRM and Lifecycle Marketing

    1 week ago

    Cambridge, Massachusetts, United States EF Education First Full time

    Bachelor's degree in marketing, business, communications, or a related field. Proven success in lifecycle marketing, CRM management, and marketing automation. Strong leadership skills with experience managing teams, including writers and email specia Director, Marketing, Lifecycle, Project Management, Education, Business Services

  • Marketing specialist

    1 week ago

    Cambridge, Massachusetts, United States Randstad Full time

    Randstad has partnered with an organization in the Boston area to assist with finding a Marketing professional for a short term opportunity on their team. This role will assist with social media content creation/management, website management, external communications, event/webinar support and follow-up, and additional marketing tasks. The organization is...

  • Adobe Analytics Marketing Analyst

    1 week ago

    Cambridge, Massachusetts, United States Eliassen Group Full time

    Join Our Team as a Digital Marketing Analytics SpecialistThis role involves providing support to our client's US Digital Insights and Analytics department, with a focus on digital marketing analytics and strategy. Collaborating with Brand and Multichannel Excellence teams, you will play a key role in understanding business needs, defining digital measurement...

  • Senior Director, Imaging Marketing North America

    1 week ago

    Cambridge, Massachusetts, United States Philips North America Full time

    Job TitleSenior Director, Imaging Marketing North America Job Description Business Marketing Leader, Diagnostic Imaging North America Develop and execute the Go to Market approach for the portfolio of products, solutions and services in North America. You will collaborate with business leaders to ensure flawless New Product Introductions and Launches. The...

  • Marketing and Creative Project Manager

    2 weeks ago

    Cambridge, Massachusetts, United States EF Educational Tours Full time

    Position at EF Educational Tours EF Tours Marketing & Creative Studio is looking for a Marketing and Creative Project Manager to join our Boston based team in Cambridge. We are looking for someone to oversee creative in the conception, design, and execution of our materials and campaigns in partnerships with marketing with enthusiasm. As a Marketing and...

  • Downstream Services Marketing Director

    4 weeks ago

    Cambridge, Massachusetts, United States Philips Full time

    Job TitleDownstream Services Marketing Director - Hospital Patient MonitoringJob DescriptionPhilips Hospital Patient Monitoring is transforming healthcare delivery. We are partnering with our customers to tackle the complex healthcare environment - providing break-through patient monitoring solutions to improve the quality of care in the most critical care...

  • Downstream Services Marketing Director

    1 month ago

    Cambridge, Massachusetts, United States Philips Full time

    Job TitleDownstream Services Marketing Director - Hospital Patient MonitoringJob DescriptionPhilips Hospital Patient Monitoring is transforming healthcare delivery. We are partnering with our customers to tackle the complex healthcare environment - providing break-through patient monitoring solutions to improve the quality of care in the most critical care...

  • Marketing Manager, Brand Experience

    1 week ago

    Cambridge, Massachusetts, United States EF Educational Tours Full time

    EF Educational Tours (ET) and Explore America (EA), divisions of EF Education First, are seeking a mission-driven, strategic, and collaborative Marketing Manager to join our growing Brand Experience team. In this role, you will work alongside the Senior Director of Marketing to shape our brand strategy, and support on how it is communicated, understood and...

  • Crop Specialist

    1 week ago

    Cambridge, Massachusetts, United States Gold Star FS Full time

    Crop Specialist Gold Star FS - Cambridge, IL The FS brand represents a standard of excellence for agricultural and energyrelated products. It's the people who represent the FS brand that set it apart. As local cooperatives, FS Companies believe it is their responsibility to ensure that our earth, our communities, and businesses perform together,...

  • Senior Digital Specialist

    2 weeks ago

    Cambridge, Massachusetts, United States Massachusetts Institute of Technology Full time

    Senior Digital Specialist Job Number: 23967 Functional Area: Communications Department: Institute Office of Communications School Area: Employment Type: Full-time Temporary (Hybrid) Employment Category: Exempt Visa Sponsorship Available: No Schedule: M-F Email a Friend Save Save Apply Now Job Description SENIOR DIGITAL SPECIALIST, Institute Office of...

  • Hemolytic Anemia Specialist

    1 week ago

    Cambridge, Massachusetts, United States Agios Pharmaceuticals Full time

    Hemolytic Anemia Sales Specialist, Rare Genetic Diseases (Gulf Coast)About Us: Agios is a biopharmaceutical company driven by strong connections. We thrive in a supportive, enjoyable, and flexible environment filled with individuals empowered to bring their authentic selves to work. Our teams establish robust relationships with patient communities,...

  • QA Specialist

    1 week ago

    Cambridge, Massachusetts, United States Alphanumeric Systems Inc. Full time

    Alphanumeric is seeking a QA Specialist to work the 2nd shift in Cambridge, MA for a client dedicated to enhancing lives through medical and pharmaceutical progress.We are in search of a highly skilled and seasoned Senior QA Specialist to join our vibrant team. In this position, you will oversee the quality assurance process to ensure that our products meet...

  • QA Specialist

    2 weeks ago

    Cambridge, Massachusetts, United States LanceSoft Full time

    POSITION TITLE:QA SpecialistDURATION:1YEARSHIFT:3rd Shift- 11pm - 7am Sunday - Thursday 100% ON SITE We are seeking a highly skilled and experienced Senior QA Specialist to join our dynamic team. In this role, you will be responsible for overseeing the quality assurance process, ensuring that our products meet both Local and Global quality...

  • Agri-finance Specialist

    4 weeks ago

    Cambridge, Massachusetts, United States GROWMARK, Inc. Full time

    The FS brand represents a standard of excellence for agricultural and energy-related products. It's the people who represent the FS brand that set it apart. As local cooperatives, FS Companies believe it is their responsibility to ensure that our earth, our communities, and businesses perform together, sustainably. FS Companies are committed to ensuring the...

  • Agri-finance Specialist

    4 weeks ago

    Cambridge, Massachusetts, United States GROWMARK, Inc. Full time

    The FS brand represents a standard of excellence for agricultural and energy-related products. It's the people who represent the FS brand that set it apart. As local cooperatives, FS Companies believe it is their responsibility to ensure that our earth, our communities, and businesses perform together, sustainably. FS Companies are committed to ensuring the...