Marketing Manager, Brand Experience

7 days ago

Cambridge, Massachusetts, United States EF Educational Tours Full time


EF Educational Tours (ET) and Explore America (EA), divisions of EF Education First, are seeking a mission-driven, strategic, and collaborative Marketing Manager to join our growing Brand Experience team.

In this role, you will work alongside the Senior Director of Marketing to shape our brand strategy, and support on how it is communicated, understood and implemented across the organization.

You will also partner with the extended marketing team (Marketing Strategy, Education, Insights, Media) to aid in the planning and delivery of integrated communications, campaigns, and experiences to achieve our brand objectives.


What you'll do:


The Brand Experience team is the guiding force behind our brand's journey, shaping its identity, voice, and direction in alignment with our mission and values.

In this role, you will leverage insights, creativity and innovation to develop strategic initiatives that strengthen our brand's presence, differentiate us in the market, and drive sustainable growth, while always staying true to our core essence.

This position offers an exciting opportunity to contribute to growth and make a meaningful impact.

Additional responsibilities include:

Brand Strategy:

Support development and implementation of comprehensive brand strategies aligned with organizational objectives to increase brand awareness and loyalty amongst our target audiences.


Brand Positioning:

Work alongside Creative and Marketing Strategy to refine our brand's positioning, ensuring consistency across all marketing channels and communications.


Brief Development:
Develop strategic creative briefs that align to the business objectives, brand strategy and goals.

Campaign Management:

Work alongside Marketing Strategy and Media to plan, execute, and monitor integrated marketing campaigns across various channels (digital, social media, print, email, etc.) to promote our brand and drive customer engagement.


Stakeholder & Project Management:
Ensures that brand initiative roadmaps and implementation plans are followed; manages cross-functional teams and leads projects through completion.

Content Creation:

Collaborate with the Marketing Strategy & Education teams to create compelling and relevant content that resonates with our target audiences and reinforces our brand's messaging and values.


Market Research:

Support the Director of Insights with market research and analysis, keeping a pulse on consumer, market, competitive trends evolutions to inform branding and marketing initiatives.


Partnership Development:

Support the Director of Education & Partnerships, Marketing Strategy and Media teams on efforts to cultivate strategic partnerships with relevant organizations, influencers, and stakeholders to enhance brand visibility and reach new audiences.


Performance Tracking:

Monitor and analyze key performance metrics to evaluate the effectiveness of branding and marketing initiatives, making data-driven recommendations for optimization.


Who you are:
You're an experienced brand manager who is passionate about EF's mission of opening the world through education.

You are always learning - about the market, our business, our customers, culture – and bring that curiosity to your work.

You are a hands-on, team player who views no assignment as too big or too small, and lives up to our value that "nothing is impossible".

You are skilled at partnering with cross-functional groups to find solutions to complex challenges. You're highly organized and detail-oriented, and take pride in a job well done. You also have...

3-5+ years in brand management, marketing, or a related role, preferably within travel or education
Strong understanding of branding principles, marketing strategies, and consumer behavior
Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation.
Excellent communication skills, with the ability to articulate ideas clearly and collaborate effectively with cross-functional teams
Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Proficiency in marketing analytics tools and platforms for performance tracking and reporting
Strong leadership qualities with the ability to inspire and motivate team members towards common goals Bonus points for...
Having an enthusiastic attitude and willingness to jump in and "get your hands dirty"
Being naturally curious and love a good challenge
Having the ability to confidently make decisions and generate ideas
Being willing to ask for help and welcome feedback

Preferred Requirements:
Previously marketed to educational audiences, including teachers, students and/or families
Experience managing agency partners
Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
Proficient in Wrike, Confluence and/or similar project management software
Experience with brand tracking/management platforms

Who we are:


The overall ET/EA Marketing and Creative team is made up of writers, designers, video editors, producers, photographers, web content developers, email and marketing automation, and marketing strategists representing the full funnel.

Customer-first and collaboration forward, we leverage the strength of our brand, and our deep understanding of the market, our customers and the business to drive the strategies and solutions that get more students and teachers traveling.


Why you'll love working here:
Work in our beautiful Cambridge, MA office, where you'll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups and clubs

You can expect:
Paid international travelat least once a year (more as you grow with us)

Eligibility for our Workplace Flexibility Program:
our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
Four weeks paid vacation your first year and ten paid holidays
25% company match on your 401(k)contribution
Excellent medical, dental, and vision coverage, along with life and disability insurance
Wellness benefits and a yearly fitness reimbursement
EF program discounts including travel, language schools, childcare, and more
Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
Discounts at local venues and businesses

Not sure you meet all qualifications? Let us decide.

Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every qualification or requirement.

We are committed to building a diverse and inclusive team and strongly encourage you to apply.

About EF Education First:
At EF we believe that the world is better when people try to understand one another.

Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.

Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.


When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education.

Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day.

EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.


Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more.

Learn more
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