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Full Time

3 months ago

Tampa, Florida, United States Optic Marketing Group Full time
Job Title: Paid Search SpecialistCompany: Optic Marketing Group

Job Description:

We're on the lookout for a talented Paid Search Specialist who can help our clients boost their return on investment from pay-per-click advertising. In this role, you'll handle tasks like setting up PPC campaigns, conducting keyword research, A/B testing, and optimization.

The ideal candidate should possess a mix of creativity and technical skills, offering guidance and support across various projects involving paid ads, remarketing, banner ads, social ads, and landing page platforms.

This position calls for practical knowledge and expertise in paid search marketing activities such as research, bid management, copywriting, landing page testing, budget control, and reporting.

As a Paid Search Specialist, you'll be responsible for analyzing user experience data, kickstarting digital initiatives, monitoring planned and ongoing strategies, and ensuring projects stay within budget limits.

Your role will significantly contribute to lead generation for our clients and enhancing their online presence.

We need someone self-driven and adept at multitasking, comfortable with quick-paced work and uncertainty within a lively remote setting. The selected candidate should be excited about tackling new challenges, managing projects efficiently, solving issues, and collaborating effectively with team members.

In this position, you'll be tasked with creating and executing campaigns from scratch, conducting iterative keyword research, crafting compelling search and display ad content, performing analyses/tests, and reporting on achievements. All in an environment that fosters creativity, determination, and self-motivation.



Core Values:
  • Focus on People: Our culture promotes transparent and sincere interactions internally and with clients, prioritizing everyone's well-being as individuals first and foremost, and as business professionals second.

  • Love What We Do: We firmly believe that our work goes beyond mere job tasks, deadlines, and day-to-day duties. Every team member genuinely enjoys what they do, reflecting in our interactions with each client.

  • Work Smarter AND Harder: There's no substitute for putting in the effort, sometimes finding it tough and time-consuming, but always avoiding shortcuts. We believe in combining hard work with smart strategies.


Requirements:
  • Paid Search Specialist Responsibilities:
  • Evaluate and implement enhancements to paid search strategies.
  • Manage a high volume of campaigns across various digital platforms.
  • Stay updated on digital tools and trends.
  • Monitor and report on PPC campaigns.
  • Conduct keyword research using the latest strategies.
  • Write, test, and optimize ad copy.
  • Help with budgeting and bid adjustments for clients' goals.
  • Propose innovative ideas for inbound marketing campaigns.
  • Analyze and report on the performance of paid ad campaigns against goals.
  • Develop reporting dashboards and analyze customer data.
  • Collaborate with clients, sales teams, and management.
  • Optimize digital assets for business outcomes.

  • Paid Search Specialist Requirements:
  • Degree in Advertising, Marketing, Communication Science, or equivalent.
  • Minimum 2+ years of marketing experience.
  • Proficient in Google Ads, Google Analytics, Microsoft Ads, and other ad platforms.
  • Google Ads, Google Analytics, and Microsoft Ads certification preferred.
  • Excellent written and verbal communication skills.
  • Familiarity with landing pages, URLs, and UTM parameters.
  • Good grasp of emerging digital tools and trends.
  • Strong interpersonal skills.
  • Experience with copywriting and QA is a plus.
  • Agency background.
  • Deadline-oriented with high output.
  • Expertise in Google Analytics & Google Tag Manager.
  • Knowledge of best digital practices.


Qualities:
  • Committed to delivering high-quality projects.
  • Enthusiastic about web information architecture and user experience.
  • Customer service-oriented.
  • Strong communication and math skills.
  • Up-to-date on web technologies and trends.
  • Professional, dependable, detail-oriented, and self-motivated.
  • Problem-solving abilities.
  • Self-starter with efficient workflow management.


Benefits:
  • Medical, dental, and vision insurance.
  • Paid life insurance and A&D insurance.
  • Remote work.
  • Flexible schedule.
  • Team-building events.
  • Top-notch technology tools.
  • Paid vacations, holidays, and birthday off.
  • Commission opportunities.
  • Education budget.
  • Paid volunteer days.
  • Health and wellness benefits.
  • Christmas bonus.