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National Account Manager
3 months ago
Roles and Responsibilities:
Retail Account Management:
Demonstrate ability to drive sales results while providing best in class customer serviceAnalyze and update product forecast monthly, focusing on accuracy.
Develop new item proposals and/or promotional programs to achieve assigned plan.Partner with Sales Management for approval of new item introductions and incremental promotions.
Create and present customer communication, presentations and business reviews.
Plan all account calls and business reviews with Sales Management prior to all meetings as appropriate.
Prepare call recap documents for Sales Management for customer meetings.
Collaborate with functionary teams, Marketing, Accounting, Manufacturing, Planning, Shipping, Research & Development and Customer Service to provide one voice to the customer.
Gain customer approval for company in-store activation (Monthly specials, IRC, Displays, Signs, etc.)Communicate changes to policy, discontinued items, pricing actions, recalls/product quality issues to customer.
Utilize time in market to ensure proper placement of products and gather competitive intelligence.Work with internal marketing team to ensure product information is up to date on customers internet platforms.
Manage product sales:
Utilize data, product, category, customer and consumer data monthly to identify sales opportunities and to prepare selling presentationsManage new product launch: item specifications and pricing levels in multiple channels.
Expand distribution of products with approved customers.Segment business by categary to evaluate each separately.
Review data for customer/promotional performance to help guide and plan business.
Business Planning/Financial accountability:
Conduct sales analytics using available insights to provide solutions to customer needsAlign customer strategies with strategic plan to build a collaborative business plan.
Monitor trade activity execution and address areas of concern with each account.Complete ongoing general business analytics and evaluate risks, opportunities & threats.
Evaluate customer specific reports utilizing reports. Submit and reconcile up to date Co-Op and allowance expenses following related processes.
Mange Co-Op spending to level established for annual budget.
Create and update monthly forecasts for account product needs and communicate extraordinary product needs to Planning.
Manage all accounts; promotional spending, sales growth, returns and profitability to annual budget. QualificationsBachelor's degree in business or equivalent experience.
Minimum of 3 years of sales experience with CPG Retailers.
Excel in interpersonal communication.
Strong understanding of financial numbers and ability to analyze data to perform job adequately.
Must be a self-starter, highly organized, and able to work collaboratively with other departments at all levels in the organization.
Ability to follow up on leads and contacts in person, via phone and/or email.Strong knowledge of Microsoft Office and Windows-based computer applications required (Excel, Word, Powerpoint).Excellent writing, interpersonal, communication, and organization skills.
Ability to follow up on leads and contacts via phone and/or email.
Why is This a Great OpportunitySell to multiple channels, key accounts, and direct headquarter accounts. Works with all levels of distribution to create the best possible environment at all accounts.
Creates account objectives and present to management, plans sales cycles, create sales presentations, and forecasts all items by account, plans Co-Op activities and expense, reconciles all account level spending, achieves sales and spend targets to maximize company profitability.
Build relationships with account personnel including Category Management, Merchandising, Accounting, Marketing, Operations, Logistics and Finance at all levels of distribution.
Collaborate with marketing teams to achieve sales objectives, share best practices with team members, overcome objections, and stay up to date on industry news.
Locations Lancaster