Associate Director, Enrollment Marketing and Communication

2 weeks ago


Oxford, United States InsideHigherEd Full time

- Serve as an EMC and UCM liaison with Admission, EMSS, and Miami Online to create, implement, assess, and modify communication plans and projects that meet university and divisional goals. Ensure that communication and workflows are monitored, prioritized, and adjusted as needed based on campus partner and audience needs and according to best-available data and analysis. Communication includes but is not limited to, email, print, web, text, video, digital marketing, and social media.
- Oversee EMC work for Admission events and visits, including but not limited to, setting up event registration and related communication within the university’s CRM (Slate), creating and updating event-related web sites, and producing event-related print materials.
- Contribute to communication projects as a writer and editor, working with creative teams that include graphic designers, web developers, digital communication specialists, photographers, and videographers.
- Serve as a mentor during the orientation and transition of new EMC staff members, as a direct supervisor, and in a leadership role within UCM through service on central committees and task forces.
- Oversee delivery, inventory, and distribution for print and digital communication.
- Pursue continuous professional development in a role that serves as an admission subject-matter expert for the broader marketing department. Stay current with communication innovation and best practices, particularly in higher education admission and enrollment.
- Other duties as assigned.


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