Marketing Coordinator

Who We Are

Core Spaces (Core) is more than a real estate company, it's a people company. Where building relationships is just as important as building properties. From researchers and architects to designers and operators, Core is made up of risk takers and dreamers who are on a mission to invent the future of living. Our six cultural values guide us every day and we strive to live them in everything we do: PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better). Everything Core does stems from this culture of collaboration and innovation, and the drive to constantly improve the resident experience. This unique approach has led to creating spaces and services that are redefining the way people live.

What We Do

Founded in 2010, Core is a vertically integrated company focused on acquiring, developing, managing, and lending across the student housing and build-to-rent ("BTR") sectors. Its residential communities feature world-class amenities, progressive design, and hospitality-driven client service. In its award-winning student portfolio, Core currently owns and/or manages over 38,600 beds - and has a pipeline of over 43,000 beds in various stages of development. Core's BTR division currently has over 3,000 homes under development and in its pipeline in high-growth metros across the country. For more information, visit www.corespaces.com.

*Portfolio and pipeline numbers as of May 2024

Benefits That Matter

• A culture that provides you with a sense of belonging
• Competitive pay that values your contributions
• Generous PTO to disconnect or celebrate life milestones
• Paid 16 holidays, including your birthday, to disconnect and celebrate
• Paid Parental Leave that begins after 90 days
• Paid volunteer time off to give back to your community
• Robust health plan options that begin within at least 30 days of your employment
• Yearly subscription to a meditation app for personal wellness
• An environment that provides you a voice to share your perspectives
• Employee Assistance Program (EAP) for access to confidential support services
• Company retirement options including 401(k) + matching & Roth account option

Position Overview

The Marketing Coordinator at Core Spaces will play a pivotal role in enhancing brand presence and fostering a vibrant community experience. This individual will lead all property-specific marketing efforts, from crafting engaging social media content to executing community outreach initiatives and planning resident events. They will ensure cohesive branding and targeted strategies to meet occupancy and retention goals.

What You Will Do

Social Media Management:

• Develop and manage social media content calendars for property(s), ensuring alignment with the Core Spaces brand voice.
• Create, schedule, and monitor posts on platforms such as Instagram, TikTok, Facebook, and Twitter.
• Engage with followers, respond to inquiries, and foster online communities.
• Track and analyze social media metrics to optimize campaign performance.

Outreach Marketing:

• Build and maintain relationships with local businesses, organizations, and universities to enhance property visibility.
• Coordinate outreach events such as campus tabling, pop-ups, and sponsorships.
• Develop creative strategies for grassroots marketing, including flyer distribution, cross-promotions, and partnerships with influencers.

Event Planning:

• Plan and execute a variety of on-site and off-site events, from grand openings to resident appreciation days.
• Manage event budgets, vendor relationships, and logistics.
• Ensure alignment with brand standards and provide a memorable experience for attendees.

Content Creation and Brand Management:

• Collaborate with internal marketing teams and designers to create digital and print collateral.
• Oversee the production of property-specific photo and video content to highlight amenities and community life.
• Maintain brand consistency across all marketing materials and communications.

Analytics and Reporting:

• Track the success of marketing initiatives, reporting on key metrics such as social engagement, event attendance, and leasing performance.
• Use data insights to refine strategies and make data-driven decisions.

Other

• Perform all other duties and tasks as assigned by management.
• Must be able to complete all physical requirements of this role with or without a reasonable accommodation.
• Occasional travel may be necessary as needed.

Ideally, you'll have

• 2+ years of experience in marketing, social media management, event planning, or a related field.
• Proven track record of managing successful social media campaigns and community outreach programs.
• Proficiency in social media platforms and analytics tools.
  

You'll crush it if you have experience with

• Experience in the student housing industry.
• Familiarity with property management or real estate marketing.
• Proficient in Entrata software.

Organizational Structure

Reports to: Community Manager

Direct Reports: N/A

Disclaimer: Please note that job responsibilities, reporting lines, and duties outlined in this job description are subject to change to meet the evolving needs of the organization.

As an Equal Opportunity Employer, Core Spaces celebrates diversity and is committed to creating an equitable and inclusive environment, which creates a sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are and the community they represent.