Enrollment Communication Manager

3 days ago

Marion, United States InsideHigherEd Full time

Job no: 494100
Work type: Administrative (Full Time)
Location: Remote (within United States)
Categories: Admissions/Recruiting/Enrollment

Job Title: Enrollment Communication Manager

Reporting Relationship: Executive Director, Enrollment Technologies

Unit: National & Global

Department: SEP Strategic Enrollment & Partnerships

Campus Location: Online/Remote

Summary of Position: The Enrollment Communication Manager is responsible for designing, developing, testing, documenting, and administering enrollment communication strategies to support middle-of-funnel enrollment goals (e.g., nurturing, engagement, conversion, and loyalty). The position will identify target personas and segmentations, design communication journeys, utilize technology to develop and administer these journeys, conduct regular testing to optimize performance, and evaluate these collective efforts.


Duties and Responsibilities

  • Team & Culture
    • Aligns with the high-performance team and culture that models the posture and values of N&G
    • Holds to a strong culture of accountability that ensures optimal performance for the enrollment technology systems and customer service efforts
    • Establishes a posture of learning for high performance and results
  • Persona & Segmentation Development
    • Collaborates with data, marketing, and enrollment teams to identify target student persons, allowing for the segmentation of prospects across programs, populations, and other markers
    • Develops documentation to describe and identify these personas and segmentations, including sociodemographic, behavioral, and other characteristics
  • Contact Journey Design
    • Designs and plans contact journeys to support middle-of-the-funnel enrollment goals (e.g., nurturing, engagement, conversion, and loyalty), personalized communication based on personas and segmentations, and testing and optimization
    • Designs and implements A/B testing protocols to optimize contact strategies. Ensure email compliance within Marketing Cloud in support of CAN-SPAM, CASL, and GDPR
  • Contact Journey Development
    • Collaborates with members of the enrollment technology to develop audience segmentations, contact journey flows, and communication outputs (e.g., email, text, etc.) with Salesforce Marketing Cloud
    • Uses WYSIWYG tools to develop emails, texts, and other communication outputs. Uses embedded and other AI tools to test and validate copy, technical design, and flow
    • Administers the various contact journeys from start to finish
  • Evaluation
    • Collaborates with enrollment and marketing leadership to identify key performance indicators and metrics for contact strategies
    • Ensures the design, development, delivery, and maintenance of dashboards, reports, and other analytical tools to support this evaluation
  • Other responsibilities as assigned

Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.

Education

  • Bachelor’s degree minimum
  • Master’s degree preferred
  • Salesforce Marketing Cloud experience preferred

Experience

  • Minimum of three (3) years of experience in digital marketing automation

Required Skills

  • Strong writing and design skills
  • Technical skills in HTML and CSS for developing communication outputs
  • Working knowledge of Salesforce Marketing Cloud or other email solutions (e.g., MailChimp, Constant Contact, etc.)
  • Ability to manage business requirements, solution design and configuration, and testing.  
  • Personal discipline to successfully manage multiple, complex, concurrent projects
  • Able to meet deadlines with competing demands and responsibilities in a demanding work environment
  • Demonstrated ability to work effectively with individuals from diverse communities and cultures 
  • Ability to adjust to changing priorities
  • Ability to prioritize work and analyze interdependencies
  • Strong analytical and critical thinking skills to solve business problems 
  • Exceptional organizational skills and attention to detail/quality
  • Demonstrated communication ability with senior leaders and external partners/clients
  • Positive, team-focused, and customer-service mindset 

Diversity Statement

IWU commits to create a community that reflects kingdom diversity. We will foster an intentional environment that exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member’s earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement.

LIMITATIONS AND DISCLAIMER

As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

Advertised: 20 Sep 2024 Eastern Daylight Time
Applications close: 20 Oct 2024 Eastern Daylight Time

  • Marketing & Communications Manager

    3 weeks ago

    Marion, United States The Marion Institute, Inc. Full time

    The Marion Institute (MI) is celebrating its 30-year anniversary as a 501(c)(3) nonprofit whose work engages individuals and communities in systems level solutions at the intersection of food, wellness, and the environment. We are committed to developing a team that reflects the communities that we serve and strive to accomplish our goals by actively seeking...

  • Internship - Community Support Specialist

    3 weeks ago

    Marion, Indiana, United States Firefly Children & Family Alliance Full time

    Position OverviewEMBARK ON A MEANINGFUL CAREER PATHFew internships provide the fulfillment and reward that comes from contributing to the well-being of at-risk children and families. Firefly Children and Family Alliance is distinguished in this regard. As one of our interns, you will have the opportunity to positively influence the lives of numerous families...

  • Communication - Adjunct Faculty

    4 months ago

    Marion, United States Marion Technical College Full time

    Job DescriptionJob DescriptionThe Student is…. The most important person at MTCWithout students, there would be no need for our positions.….not a cold enrollment statistic,But a flesh and blood human being with feelings and emotions like our own. …not someone to be tolerated so we can do our thing.The student is our thing.POSITION SUMMARYTo provide...

  • Access and Enrollment RN

    1 week ago

    Marion, North Carolina, United States Amorem Full time

    About AmoremAmorem is a dedicated, community-based non-profit hospice organization that has been a cornerstone of the community for over four decades. Our mission is to deliver exceptional end-of-life care to our patients and their families, while also providing education and grief support to the communities we serve.Our ValuesWe are committed to upholding...

  • Practice Manager

    3 months ago

    Marion, United States Deaconess Full time

    Join our Team We are looking for compassionate, caring people to join our talented staff of health care professionals as we continue to grow to be the preferred, regional health care partner in our community. Benefits We pride ourselves in retaining our top talent by offering work environments that support professional development and personal success. In...

  • Community Liaison

    2 months ago

    Marion, United States Crittenden County Health and Rehabilitation Full time

    Crittenden County Health and Rehabilitation - Atrium Centers…Be a light…to all residents, their families and team members “Our mission is to serve as a bright light in the lives of our residents and families by delivering compassionate, quality care in the communities they call home”. Our foundation is based upon Compassion, Community and Clinical...

  • Partnership Executive

    1 week ago

    Marion, United States InsideHigherEd Full time

    Job no: 493609Work type: Administrative (Full Time)Location: Remote (within United States)Categories: Admissions/Recruiting/EnrollmentJob Title: Partnership ExecutiveReporting Relationship: Director of Enrollment PipelinesUnit: National & GlobalDepartment: Strategic Enrollment & Partnerships (SEP)Campus Location: Online/Remote (Candidates must live within...

  • Partnership Executive

    1 month ago

    Marion, United States InsideHigherEd Full time

    Job no: 493946Work type: Administrative (Full Time)Location: Indianapolis, IN, Remote (within United States), OtherCategories: Admissions/Recruiting/EnrollmentJob Title: Partnership ExecutiveReporting Relationship: Director of Enrollment PipelinesUnit: National & GlobalDepartment: SEP Strategic Enroll/Partner-NGBLCampus Location: Online/Remote; however, the...

  • Nurse Manager

    2 weeks ago

    Marion, United States Smyth County Community Hospital Full time

    Nursing | Full Time Description Job Description: Summary: The RN - Nurse Manager is a professional nurse who is responsible for the 24-hour operations and accountability of a designated clinical department(s) to support patient/family focused, high performance/high commitment care by: defining and achieving standards for quality patient care; maintaining...

  • Community Engagement Specialist

    3 weeks ago

    Marion, North Carolina, United States YMCA of Western North Carolina Full time

    Job OverviewPosition LevelEntry LevelWork TypePart-time HourlyEducational RequirementsNo specific education requiredCompensation$12.46 per hourWork ScheduleVaried hoursJob CategoryMembership ServicesPosition SummaryWe are currently seeking enthusiastic individuals for various shifts.ABOUT THE ORGANIZATIONThe YMCA of Western North Carolina is dedicated to...

  • Internship - Community Navigator

    4 months ago

    Marion, United States Firefly Children & Family Alliance Full time

    Job DescriptionJob DescriptionSTART A CAREER THAT MEANS MOREFew internships offer the satisfaction and gratification that come from doing work that improves the lives of vulnerable children and families. That's where Firefly Children and Family Alliance stands out from the crowd. As one of our interns, you'll be able to directly make an impact on the...

  • Community Engagement Specialist

    3 weeks ago

    Marion, North Carolina, United States YMCA of Western North Carolina Full time

    Job OverviewPosition LevelEntry LevelLocationMarion Corpening Memorial - Marion, NCEmployment TypePart-time HourlyEducation RequirementNo formal education requiredCompensation$12.46 per hourWork ScheduleVaried hoursJob CategoryMembership ServicesPosition SummaryWe are currently seeking individuals for various shifts, including opening, daytime, and closing...

  • Community Engagement Specialist

    3 weeks ago

    Marion, Indiana, United States Purdue University Full time

    Position Overview As a Community Engagement Specialist, you will serve as a vital conduit between Purdue University’s research initiatives and the residents of Indiana. Your role will focus on developing innovative educational experiences that address pressing local challenges. Committed to enhancing the quality of life for both current and future...

  • Nurse - Senior Living Community

    5 days ago

    Marion, Iowa, United States Terrace Glen Village Full time

    About UsTerrace Glen Village is a leading provider of senior living services, dedicated to enriching the lives of our residents through purpose, passion, and joy. Our mission is to deliver exceptional care and support, fostering a sense of community and belonging.Job SummaryWe are seeking a compassionate and skilled Registered Nurse to join our team at...

  • Medical Laboratory Technologist

    2 weeks ago

    Marion, Indiana, United States Marion Health Full time

    Job SummaryThis position plays a crucial role in providing efficient, effective, and economical quality laboratory services. The successful candidate will be responsible for performing clinical laboratory examinations, specimen processing, proficiency testing, quality control, professional consultation, instrument maintenance and validation, testing...

  • Employment Services Coordinator

    3 weeks ago

    Marion, Illinois, United States TASC Full time

    Job OverviewAbout TASC: TASC is dedicated to assisting individuals involved in the judicial, correctional, and family service systems throughout Illinois. Our mission is to empower these individuals to transcend their past experiences, rebuild their lives, and connect with supportive community resources. By joining TASC, you become part of a committed team...

  • Direct Support Professional

    2 weeks ago

    Marion, Iowa, United States Sevita Full time

    About SevitaSevita is a leading provider of home and community-based specialized health care. Our mission is to provide people with quality services and individualized supports that lead to growth and independence, regardless of the physical, intellectual, or behavioral challenges they face.Job SummaryWe are seeking a compassionate and patient Direct Support...

  • RN-Nurse Manager

    3 weeks ago

    Marion, United States Smyth County Community Hospital Full time

    Nursing | Full TimeDescriptionJob Description:Summary:The RN - Nurse Manager is a professional nurse who is responsible for the 24-hour operations and accountability of a designated clinical department(s) to support patient/family focused, high performance/high commitment care by: defining and achieving standards for quality patient care; maintaining...

  • RN-Nurse Manager

    3 weeks ago

    Marion, United States Smyth County Community Hospital Full time

    Nursing | Full TimeDescriptionJob Description:Summary:The RN - Nurse Manager is a professional nurse who is responsible for the 24-hour operations and accountability of a designated clinical department(s) to support patient/family focused, high performance/high commitment care by: defining and achieving standards for quality patient care; maintaining...

  • Employment Services Coordinator

    3 weeks ago

    Marion, Illinois, United States TASC Full time

    Job OverviewAbout TASC: TASC is dedicated to assisting individuals involved in the judicial, correctional, and family service systems throughout Illinois. Our mission is to empower these individuals to overcome their challenges, rebuild their lives, and connect with supportive community resources. By joining TASC, you become part of a team focused on...