Social Media Manager

2 months ago

Beloit, United States InsideHigherEd Full time

The Social Media Manager (SMM) in the Beloit College Office of Communications and Marketing is a savvy communicator who uses video and still images along with persuasive messaging to help recruit and retain students. The SMM plans, creates, and executes a content calendar to be deployed across all the college's social channels. The SMM helps manage content-creating student workers and provides best practices/leadership to the social media efforts of campus departments.

The Social Media Manager plays a key role in helping to manage the college's reputation on social media, alerting senior leadership to potentially damaging posts and conversation and using the platforms to convey important messages to the Beloit College community. The SMM will be savvy enough to manage the President's LinkedIn presence and use various platforms to elevate the college's reputation.

This is an on-site position.

Our Mission: The Office of Communications and Marketing provides strategic leadership and creative services that directly advance the college's strategic enrollment outcomes, strengthen the college's national reputation and connect the campus community, prospective students, alumni, and namesake city with Beloit College.

Characteristic Duties and Responsibilities

Social Media Management

  1. Plan, create, and execute content for the college's social media channels in line with enrollment deadlines and strategies, including channel management and social listening activities to identify engagement opportunities.
  2. Provide strategic direction, advising, and planning for campus department social media channels to ensure consistency in the college's social media quality, voice, strategies, and policies.
  3. Recruit and manage student content creators, including assigning projects, photographic assignments, and posts, in accordance with enrollment priorities and deadlines.
  4. Manage President's LinkedIn presence, writing posts, sharing content, and alerting leadership to engagement opportunities.
  5. Responsible for monitoring social media outside normal working hours, playing a role in alerting the college to noteworthy or time-sensitive posts and using expertise to help handle crises. (Willing to work a flexible schedule.)
  6. Work with office colleagues to occasionally staff and/or support college events and needs, including Commencement, reunion, and other public events.

Credentials and Experience:

  1. Bachelor's degree in majors such as journalism, communications, media studies, or digital marketing or equivalent experience required.
  2. Experience creating, organizing, and deploying social media campaigns across multiple channels.
  3. Requisite skill to manage positive, routine engagement and the right touch to prevent minor irritation from spinning out of control.
  4. Experience creating short-form video content and knowledge where it is best deployed.
  5. Demonstrate an understanding of how social media is an integral part of an entire marketing program.
  6. Experience planning, organizing, and prioritizing multiple tasks and projects simultaneously with frequent interruptions.
  7. Experience working with diverse populations preferred.

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