Account Executive Health

4 weeks ago

Boston, United States LaVoieHealthScience Full time

JOB DESCRIPTION:

Join a health science focused integrated communications agency and be part of the agency’s next phase of growth. Strong detail oriented public relations/communications professional needed for growing life science/biopharmaceutical practice. Position requires solid experience in account management including press releases, backgrounders and other communications materials, investor and media pitching, development, and execution of corporate presentations, assisting in development of public relations and investor relations plans and investor perception audits. Experience in event planning and execution would be a plus.

JOB REQUIREMENTS:

A successful candidate will be a detail-oriented self-starter with 1-3 years of agency or related experience in healthcare, for biotechnology and pharmaceutical industries or technology. With a passion for innovation and the interest in working with some of the most innovative companies in healthcare, the candidate will have the ability to be part of a dynamic and growing industry and team. Strong time management skills, an unflappable personality, and a proven ability to write effective communications are all skills crucial to this role. An undergraduate degree in communications, public relations or finance is required.

THE RESPONSIBILITIES

Includes, but not limited to the following:

Learning the business of health and science

Proficiency in PR techniques such as social media, media relations, virtual events, speaking engagements, awards, and surveys as well as media monitoring and competitive intelligence reporting

Demonstrates turnkey account management on a small account or discrete segment of a larger account, in addition to providing support when assigned to clients

Executes core program tactics daily and can write a media or investor pitch with results in trade media, gaining traction with broader media

Readily takes on additional responsibility / accounts (based on workload)

Media Relations

Regularly contributes creative ideas for media angles and themes for media pitching

Possesses basic media pitching skills and develops the ability to work effectively with top-tier media in print, online, and broadcast

Creates media relations strategies around components of client media campaigns

Competence in preparing clients for media interviews through development of question-and-answer documents, orchestrating coordination with C-suite

Mentors interns on media relations, while executing on all media relations activities

Social Media

Demonstrates a comprehensive understanding and ability to execute across the following core social marketing areas:

Social Channel Fluency: possesses a comprehensive understanding of the major social media platforms (e.g., Facebook, X, Linkedln, Instagram, YouTube, blogs), their overall function, the types of content that populate the channels, and displays an ability to apply that knowledge to a brand's marketing communications

Community Management: publishes and manages social channels on behalf of LaVoie’s clients; writes and edits copy, engages in timely stakeholder conversation, posts relevant content, captures and reflects the brand voice of the client; works with account leaders for content/copy approval

Influencer Campaigns: produces and executes targeted social media influencer campaigns including research and list development, influencer relations, and engagement

Monitoring: synthesizes monitoring data into insights and reports back to clients

Social Media Auditing: completes a competitive analysis of an individual company’s social media strategy and channel activation, as well as competitive benchmarking of an industry’s best practices

Use of Social Tools: understands the free and paid tools used to execute influencer campaigns, social listening, client monitoring and reporting

Ongoing Trend Analysis: stays current on social business trends, tools, and resources for managing, monitoring, and executing social marketing programs

Social Participation: follows LaVoie's social media channels and participates by sharing content, and adding to the conversation

Writing

Effectively tackle increasingly complex writing assignments such as client memos, more sophisticated press releases, case studies, first draft strategy documents, brochures etc.

Adapts "style and voice" to client documents reflective of client culture, industry and use (e.g., brochure vs. bylined article vs. blog post, consumer vs. B2B)

Contributes to portions of new business proposals (e.g., research and other creative sections)

Supports thought leadership writing assignments (e.g., bylined articles, op-eds and white papers)

Client Counseling and Relations

On client facing accounts, establishes good rapport with clients and speaks with them daily about routine activities

Attends all client meetings (as needed)

Proactively injects creativity into client programs

Contacts and corresponds with clients; communication increases as individuals gains confidence and demonstrates sensitivity to client culture and expectations

Taps senior counselor(s) for advice on handling client situations

Recognizes a crisis as it’s happening and creates possible solutions

Understands senior client counselors need to be consulted

Sales

Participates in sales presentations (as appropriate)

Joins industry organization(s) and participates in business networking to increase visibility of the firm and help generate sales leads

Core Values

Love for the “Why”: Health and science innovation is at the heart of what we do.

Always Do the Right Thing: Fearless team working toward a common goal and dedicated to our clients’ success.

Possess Unflappable Personalities: Remaining collected/composed and supporting each other.

Maintain Can-Do Attitudes: Overcoming the odds and getting onboard with an idea even if you are not sure you can do it.

Promote Expertise and Industry Leadership: Strategic thinkers providing cutting-edge solutions.

Strategic Collaboration: Open communication, mutual respect, collaborative teamwork.

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